The Epiphany is a feast celebrated in Christian countries that celebrates the coming of the Magi to the child Jesus with gifts, signifying him as the savior.
Mexico is one of many countries that celebrates the Epiphany, known as El Día de Reyes, three kings day.
Traditionally, children receive gifts on El Día de Reyes. Many Mexicans view Santa Claus as an "imported custom," so they receive gifts more often on this day than Christmas.
Children leave their shoes outside in the night of January the 5th along with hay and water, in preparation for the Magi to come on camels.
However, now the Magi usually leave presents under the Christmas tree.
Children write letters to the Magi, much like children write letters to Santa Claus, asking for gifts.
Sometimes letters are placed in helium balloons and are released to make sure they reach the Magi.
Traditional food served is Rosca de Reyes. A sweet bread shaped like a wreath meant to symbolize a crown. Traditionally, a figurne of Jesus is baked inside. The person that receives the Jesus figurine will have to host a feast in February.