In their article on rhetorical ecologies and public rhetoric, Nathaniel Rivers and Ryan Weber refer to the “mundane documents” that “cultivate public deliberation, prepare groups for public rhetorical action, and sustain the momentum of advocacy movements” (187-88).
This presentation will examine:
- The ecological work of public rhetoric, which traces the creation and circulation of texts among different audiences. These movements become effects when we observe changes in public policies, public opinion, or when ideas, images, or texts alter throughout time.
- The intersection of public and religious rhetorics via an analysis of PC-Biz
- How "mundane texts shape institutions and mold behavior" (Rivers and Weber)
- Mundane documents: Rivers and Weber, Stuart Blythe
- Rhetorical ecologies: Jenny Edbauer (Rice), Sid Dobrin, Laurie Gries
Christian Zionism's Public Rhetoric
- 1897 - Theodor Herzl
- 1967 - American Christian Churches begin to adopt because of their eschatological belief in a Second Coming, fear of God's "blessing" being removed
- Christians United for Israel (CUFI) - 20.6 million followers on Twitter
As Jenny Edbauer explains, “The rhetorical situation is part of what we might call, borrowing from Phelps, an ongoing social flux. Situation bleeds into the concentration of public interaction. Public interactions bleed into wider social processes. The elements of rhetorical situation simply bleed” (8-9).
[The Presbyterian Church should] acknowledge that RE/MAX, LLC is an American company . . . that has real estate franchises involved in the sale and rental of Jewish-only housing in Israeli settlement colonies in the occupied West Bank of Palestine . . . that RE/MAX is profiting from franchise that support the Israeli occupation of Palestinian territories . . . [and] that RE/MAX is participating in housing discrimination because non-Jews are restricted from purchasing housing in Israeli settlements in the occupied West Bank. (“Middle East Issues”)
The language relies heavily on pathos, especially considering the choice of words and phrases like “settlement colonies,” “West Bank of Palestine,” “occupation,” and “housing discrimination.”
Items four, five, and six are visibly amended on PC-Biz and demonstrate a noticeably gentler tone.