Disney is said to have invested upwards of $1 billion dollars to build a wireless ecosystem that provides guests frictionless access to their hotels, resorts and theme parks. The MyMagic+ system uses a combination of microchip-embedded wristbands that function as all-in-one tickets, room keys and credit cards and mobile apps to allow for improved visitor flow, higher customer satisfaction and has even allowed Disney to accommodate extra visitors into the parks during the busy holiday periods.
Mobile Beacons in France's Nice Côte d’Azur Airport
Nice Cote d’Azur Airport is leveraging beacon technology to put personalized information at passengers’ fingertips through the airport’s new multifunctional app. The new app was launched to coincide with the recent opening of Nice Cote d’Azur Airport’s refurbished Terminal 1 retail area and will also support the refurbishing of the commercial area of Terminal 2 in 2016.
Nice Cote d’Azur Airport is providing passengers at the airport with real-time, relevant information each step of the way. With beacons installed throughout the terminal, passengers who are using Nice Cote d’Azur Airport’s app will also receive retail information and offers relevant to their specific location. The Airport Premier Club passengers using the app will automatically earn points as they pass through the airport.
Spot Travel Discovery App
Spot, a travel discovery app that launched as a private beta last June, made its public debut in the App Store this week. Spot seeks to put a personalized spin on traditional recommendation services like Yelp and Foursquare.
"The most fundamental difference between us and other travel and local apps is that Spot ranks places according to expert opinion and recommendations from friends, rather than ratings and reviews from strangers," says Luke Groesbeck, the creator of the app. "That 'experts and friends' calculus is the same way that most of us make decisions about where to go in practice; it's based on real-world user behavior."