Library Workshop Activity 6

After the workshop with Venessa, it's more easier to know what do I really want about my topic research, I used to focus on my whole question and all of the topic, but I put my attention on the key word of the question now.

Also I learn to use synonyms to dig in my topic, and this makes my question more easier to solve, because when I use the synonyms, it makes the range specifically. For example, I used to find the answer of "how do promotion work in marketing", but now, I am focusing on "how do marketing affect retail company's strategy of selling product", they are almost the same question, but the second one has more key words which can help me to dig into it.

The last but not the least, the source I find is Retail Marketing Strategy by Berkhout,Constant.

Source 1

Berkhout, C.(2016). Retail Marketing Strategy: Delivery Shopper Delight. [Books24x7 version]. Retrieved from http://common.books24x7.com.proxy.library.carleton.ca/toc.aspx?bookid=97521.

The source I find is related to my topic and my question, it talks about the retail marketing strategy which is almost the same as my question "how do marketing affect retail company's strategy of selling product?". Also the source is written in English which is readable for students and the professor. And this source is in the BusinessPro collection, so it is reliable too.

In the chapter 16 of Retail Marketing Strategy, the author Berkhout (2016) talks about the new era of the marketing, he gives the definition of the shopper marketing and how the marketing strategy works and make consumer happy which is related to my topic. He thinks that company should find a way to put right product to the right consumer by doing more researches and experiments. Also, he thinks that company should focus on the their own consumer's thought instead of their competitor to come up with good ideas to sell their product, because they are selling product to the consumer, consumer's feedback is more important.

Source 2

Fifield, P. (2007). Marketing strategy: the difference between marketing and markets, third edition. [Books24x7 version] Retrieved from http://common.books24x7.com.proxy.library.carleton.ca/toc.aspx?bookid=28130.

The source I find is related to my topic and my question, it talks about the it tells reader that how does marketing strategy processing which is helping researcher to understand the way it works. Also the source is written in English which is readable for students and the professor. And this source is in the BusinessPro collection, so it is reliable too.

In the chapter 3 of Marketing Strategy: The Difference Between Marketing and Markets, Third Edition, the author Fifield (2007) talks about the business strategy and the competitor strategy. They mentions the process of how does company decide the strategy, from the idea to the practice, research and the experiment, and to the end of the decision.

If the link doesn't work, please try the link below: (it's the third one.)

Source 3

Sahlberg,M, Ville,M. (2012). Shopper marketing: how to increase purchase decisions at the point of sale, second edition. [Books24x7 version] Retrieved from http://common.books24x7.com.proxy.library.carleton.ca/toc.aspx?bookid=45437.

The source I find is related to my topic and my question, it talks about the it introduces the way to make people to buy the product which is the same as promotion or marketing strategy. Also the source is written in English which is readable for students and the professor. And this source is in the BusinessPro collection, so it is reliable too.

In the chapter 11 of the book Shopper marketing: how to increase purchase decisions at the point of sale, second edition, the author Sahlberg and Ville (2012) talk about the importance to connect, engage and excite the consumer. They provide a few examples to tell the reader through engaging the senses and emotion of the consumer is also a way of marketing strategy, and it will make the product sell better. So company should make deeper connection, engagement and excitement to the consumer based on their own needs and desires.

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