There are lucrative opportunities in digital marketing. In 2015, it had a revenue of $13.6 billion and made a profit of $3 billion. That is a lot of money floating around in this industry. The growth rate is also high. The previous growth rate was at an astonishing 12.2% with the future growth rate at 3.3%.
One of the top companies in this field is WPP PLC. They now control 20% of the market share. In 2015, it was estimated that they had a profit of $2.7 billion in one fiscal year. One reason they became so successful is because they had bought other companies. Some of these are Ogilvy Group, JWT and Young & Rubicam.
As expected, the retail market uses the most out of advertising. They make up for 22% of the $13.6 billion revenue in the digital advertising field. A lot of the retail markets success is based on the fact that people are shopping online more than ever.
Resources
- Turk, S. (n.d.). Digital Advertising Agencies in the US (pp. 1-30, Rep.). IBIS World. Retrieved December 1, 2016, from http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=5889
- WPP Logo [digital image]. Retrieved from http://www.forbes.com/companies/wpp/
- (2015, February 10) Working Woman Person Technology [digital image]. Retrieved from https://www.pexels.com/photo/working-woman-person-technology-7375/
- (2016, November 3) Application Contemporary Desk Device [digital image] Retrieved from https://www.pexels.com/photo/application-contemporary-desk-device-218577/