Selling Your Home and maximizing your profits

Three factors influence the circumstances of your home's sale:

  1. The condition of the home
  2. How well it is marketed to the buying public
  3. The price at which it is offered.

The condition of the home.

As you might imagine, a home in good condition sells for more than a home in poor condition. Likewise, academic research, as well as practical experience, shows that a home that is visually appealing sells in less time and for more money than comparable homes. So in order to make the most money for you, your home should be maintained and staged appropriately.

Our plan is simple: we walk through the home with you and provide you a written checklist of maintenance, cleaning, and staging recommendations. The list is prioritized so you know which items are essential to take care of--we call them showstoppers--which items should be addressed at some point in the near future, and which items would be the icing on the cake. With the list in hand, you decide which items make the most sense for your specific situation. Of course, if you have any questions, we're happy to answer them.

Professional Marketing

Too often, sellers settle for average marketing, which is usually a few pictures put into MLS, a sign in the yard, and, if you're lucky, a flyer printed from a home computer. You deserve so much more for your real estate investment.

The professional marketing of Casteel Real Estate Professionals takes advantage of today's technology, media, and good old-fashioned people-to-people skills to share the benefits, features, and beauty of your home. For example...

Just a small sample of the listing aggregation sites on which our homes are advertised.

97.5% of all home searches begin on the Internet before a buyer reaches out to a real estate agent. Having a strong online presence is essential to selling success. Listings by Casteel Real Estate Professionals are proudly featured on major home search websites, such as Zillow, Trulia,,, and thousands of others through the IDX syndication system. Of course, an Internet presence is only the beginning. The media by which your home is represented matters.

HD Video

A video home tour allows prospective buyers to fall in love with your home before they even visit. And unlike other "video" tours that are only photo slideshows, your video tour includes full motion video in 1080p quality.

High-Quality Still Images

It's still true that a picture is worth a thousand words. As a result, we make sure that only the best words come to mind when buyers are looking at images of your home. We take the time to adjust the light, clear away the distractions, and take pictures of your home that will represent your home well. Add to that the post-production processing that takes place to ensure that each image sparkles so that your home is well represented online and in print.

Social Media

Ours. Yours. Paid advertising. We use contemporary technology platforms to share the news that your home is available. Good news spreads. It spreads even faster with quality media.

Print Media

You know all those great pictures we took? Well, they look even better when you're holding them in your hand. We use commercial print companies to print the media that represents your home, whether it's for direct mail campaigns or for in-home flyers. While online marketing is fast, print media makes it memorable.

Our Clients

Hundreds of families and businesses have selected Casteel Real Estate Professionals to represent them in the sale of their homes, including home builders selling with 150+ home subdivisions and luxury developers who want the absolute best marketing support, banks that want superior representation in Arizona real estate, and individual homeowners, who want the highest quality fiduciary to have the home seller's best interests as a primary objective. Our goal is to provide you the maximum return on your real estate investment while providing service excellence.

Don't you deserve the best?
Contact us today for a free consultation. (480) 694-1619

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