Initial observations (mood, feel, etc.): Seems to be open and easy to use. Visually I wish they would have taken the dark promotional image background and used it as the background to the app. I personally like darker apps vs lighter apps.
Main features: Only App That Supports Super-Sets, Only App with Variable Rep Speed, Record you reps and weight for each exercise.
Navigational choices: Could not open app to see navigation.
Basic steps to accomplish users goal: Create or find a workout. Then record amount of weight being used and the amount of reps the user has done.
Principles of design: The overall unity and balance of the app is consistent from screen to screen. The emphasis on each screen is to point the user directly where they should be pressing / tapping on the screen to progress.
Visual hierarchy: Each screen is easy to navigate and understand what to do.
Typeface selections and sizes: - Mostly used San Serif Fonts at a smaller size. Workout images use a variety of fonts based on what the workout is titled. “Sexy Body” workout has a Script font which can be interpreted as a “Sexy Font.”
Dominant and subordinate colors: Dominant Colors: White and Grey Subordinate Colors: Black and Yellow
Illustrations, images, videos, icons, data visualization: Images are photographs of a person performing the exercises