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Building Your Online Brand: How to Stand Out in a Crowd working with Behance

Building Your Online Brand: How to Stand Out in a Crowd: Behance

As a designer, you produce new concepts, sketches, comps, and final artwork every day. Wouldn’t it be nice if you had a simple, painless way to share that work with the rest of the world. Behance is the leading online platform for showcasing and discovering creative work. Learn how easy it is to share work directly from your favorite Creative Cloud apps, build your presence, create an online portfolio, find an audience and get noticed.

What you’ll learn:

  1. The basics of setting up your Behance profile.
  2. Tips for uploading your work in progress and soliciting feedback from your creative circle.
  3. How to showcase your work on Behance to get discovered by a larger audience.
  4. Find inspiration, network and get new work through the Behance community.
  5. Use Adobe Portfolio to create a portfolio website that draws content from the projects you post on Behance.

What is Behance:

  • Social community for creatives – networking.
  • Inspiration – follow others.
  • Sharing your work – others comment and follow you.
  • Review with clients.
  • Collaborate with colleagues.
  • Jobs search – communicate with job poster for free.
  • Integrated with Adobe CC.

My Profile

Discover

Curated Galleries

Schools

Organizations

Add Work

Activity

Adobe Portfolio

Important points to remember:

  • The first thing I notice is the cover image. Very important to have a good cover image that will draw in the attention of a viewer, a curator... a potential client... or even potential employer.
  • WHERE DID THE INSPIRATION COME FROM? I want to hear the STORY... of why the work was created. Whether it be the whole story behind the piece or just a little blurb... people are genuinely interested in why you decided to create something.
  • Show your process with images. Tell the story. Feature the images. Share screen captures to showcase your digital process. Share sketches.
  • What may work for one person’s portfolio may not work for you. Experiment and find out what works best for you.
  • Know your audience. Create a portfolio that is attractive to those who are viewing your work or those who you wish to view your work.
  • Branding yourself can be good, but overbranding can hurt you.
  • Make sure your contact information is easy for the viewer .
  • Always be true to yourself, never present yourself in a false pretense.
  • PROMOTE! SOCIAL MEDIA!

Artist | Designer | Educator| Adobe Certified Expert/Instructor | Adobe Community Professional | Adobe Education Leader | Adobe User Group Manager |

www. chanamesser.com | chana.messer@gmail.com | Twitter:chanam | IllustratorLA

Created By
Chana Messer
Appreciate

Credits:

Chana Messer, Behance Members

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