The Elements and Principals of Design By Becky Ritchie



Colour is a property of light that can be seen by the reflection of light on objects. There are 3 primary colours, Red, Blue and Yellow. These colours are the origins of all colours and cannot be made with any colours. Greens, Oranges, Purples and Pinks are examples of mixtures of the primary colours and secondary colours.


A line is an element of design that are used to define shapes and outlines. It may be on the surface of an object or to show depth in a photograph. The lines can also be shown through either as a 2 dimensional or 3 dimensional, and be shown through length, width, focus and feeling.


Everything that we see is or looks like a shape, it can be 2 dimensional or 3 dimensional , flat object that is shown in a photograph. Shape is anything that has a form or outline.


An objects brightness or tone, its used to make certain components in the photograph stand out or fade out of the main focus.


A form is an element that is 3-dimentisional and shows the height, depth and width. These can be portrayed in many different ways.


Shape is all positive and negative areas of a photograph that is defined and is made to be emphasized.


This is how the photograph makes us feel or what it looks like to us, it could look scaly, rough, smooth or flat. The colour of the object that is being focused on could also interfere with our interpretation.

Principles of Design


Balance is the symmetrical distribution on the image, what happens on one side happens to the other. They use this principle to make the image look stable.


Is where the line of the viewers eyes travel, so one side to the other or down the image. This can be through lines, shapes and colour.


Is the part of the image that attracts the viewer the most, which stands out or contrasts with the rest of the image, usually by colour or shape.


Proportion of the image is when everything interacts and goes well together, and doesn't look out of the ordinary.


Contrast is the principle of art that refers the colours that are completely different to eachother, such as black and white or red and green. This is very common in photography.


Pattern is the repetition of shapes or colours that are shown throughout the image. This is one of the most common principles used in photography.

Created By
Becky Ritchie


Created with images by Kain Kalju - "Colored pencils" • ciokkolata_is_ashamed_of_silvio_burlesquoni - "Spiral" • XoMEoX - "Lines and Light" • stockicide - "stock126" • Nacim B - "Lines" • wwarby - "Conus Shell" • rdchabs - "Earth" • NASA Goddard Photo and Video - "Soaring Over Lunar Mt. Hadley" • Joel Olives - "Taken Away" • smallislander - "Granulate Frog Shell - Bursa granularis" • jdnx - "Rotunda Building - Oakland" • jbhthescots - "L9997909" • FolsomNatural - "ODC staircase 81" • JacekKrasodomski - "texture" • O.S. Fisher - "To Seed" • geishaboy500 - "Feather Print detail from Fairie-ality by david Ellwand" • K. M. Gong - "Balance" • Neil D Taylor - "Balance" • Jon.Proehl - "Balance" • Paul Ebbo - "Movement" • Arian Zwegers - "Agra, Taj Mahal" • ktchang16 - "Emphasis" • (vincent desjardins) - "España, Barcelona, el Carmel : Parque Güell, Casa Museo de Antoni Gaudí i Cornet." • Arian Zwegers - "Hampi, Virupaksha Temple" • Mr B's Photography - "Contrasting Trees" • emilianohorcada - "Black and White" • ai3310X - "Contrast" • Karen Roe - "The Big Egg Hunt 2013 - Covent Garden, London" • familymwr - "Photographers expand horizons in 2010 Army Digital Photography Contest 110311" • Karen Roe - "Ickworth Park (NT) 09-09-2012"

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