ardillas voladoras de richmond
In 2010, the baseball identity in Richmond changed. It became defined by a masked hero, known for high-flying, acrobatic stunts. Like the legendary luchadors from Mexico and Latin America, the masked hero drew notoriety from his superhero image.
Now in its 10th season, the team and its heroic defender of fun have assumed a new persona -- the "Ardillas Voladoras." Every Friday night, the ballpark experience will be transformed into a place where athleticism and physicality meets performance and spectacle, more bright and vibrant like the colorful culture that inspired the team's new identity.
So come on out to Funnville, each Friday night as the Flying Squirrels transform into Las Ardillas Voladoras as a part of MiLB's Copa de la Diversión program. This fan engagement initiative aims to educate, honor, and celebrate the deeply-rooted and rich cultures of the Hispanic and Latino communities in and around Richmond.
#MiLBesDivertido #Diviértanse #VuélvanseLocos
es divertido ser un fan!
The new identity comes as part of Minor League Baseball's "Copa de la Diversión," or "Fun Cup," is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
- Increase awareness, authentic engagements, and attendance with U.S. Hispanics/Latinxs in their local community.
- Embrace the culture that is passionate about baseball, family and fun by updating the ballpark experience to match the values these fans cherish most.
- Create and employ culturally-relevant on-field personas that authentically connects the team with their local U.S. Hispanic/Latinx community.
- Amplify MiLB's continuous effort to diversify the game and business of baseball nationwide.
SEASON LONG THEMED PROMOTIONS
Friday, June 14
Copa de la Diversión Jeff Jarrett Legends of Wrestling Appearance
As part of the 10 memorable past promotions series, WWE Hall of Fame wrestler Jeff Jarrett makes an appearance at The Diamond. Public meet & greet on the Funnville Fan Zone Main Stage from 7:30-8:30 PM. | Gates open at 6 PM
Friday, July 5
Copa de la Diversión Gatorland Appearance
As part of the 10 memorable past promotions series, the Flying Squirrels welcome back to Funnville the crew from Orlando, Florida-based Gatorland. The event will feature appearances by alligators and other reptiles. Some animals will be made available during the game for a public meet & greet on the Funnville Fan Zone Main Stage. | Gates open at 6 PM
Friday, August 9
Copa de la Diversión Konnan Legends of Wrestling Appearance
As part of the 10 memorable past promotions series, Konnan, one the most popular Hispanic wrestlers of all-time, makes an appearance at The Diamond. Public meet & greet on the Funnville Fan Zone Main Stage from 7:30-8:30 PM. | Gates open at 6 PM
Friday, August 30
Copa de la Diversión Postgame Mini Wrestling
As part of the 10 memorable past promotions series, mini wrestling featuring former WWE wrestler Torito returns to The Diamond. The mini wrestlers will be available for a meet & greet with fans on the Funnville Fan Zone Main Stage during the game before taking each other on in the ring after the game. | Gates open at 6 PM