Key Message: Nostalgia
Dubble Bubble® is the original bubble gum product, invented in 1928. Our goal is to modernize the product, as well as to play on the nostalgia factor that many millennials love by reminding them that "Dubble Bubble's Been there" for their memories, and will continue to be there for future experiences. Since children don't typically have buying power, our goal is to convince young adults to buy Dubble Bubble® for their children. Our other goal is to use the same key message to remind millennials without children that Dubble Bubble® was a beloved part of their childhood, and is a great treat for any occasion.
Inck. will utilize bright and trendy colors as well as brand colors to draw consumers in. Since our consumer base is millennials who are both parents and non-parents, we will vary the campaign images and text in order to appeal across the board.
Dubble Bubble's been there for your most memorable moments.
Since 1928, Dubble Bubble® has been synonymous with bubble gum. The humorous campaign that recalls memories of “first times” is an entertaining way to connect with millennials who are establishing their adult lives with careers and children, and ready to remember their not-so-distant younger days.
Tone of voice
- Dubble Bubble® existed before the rest, emphasizes trust, encourages loyalty
- Nostalgic-induced-humor by recalling situations everyone can relate to i.e. first date, high school dances, first pet
- Highlight the fun of bubble gum
The takeaway from this campaign is Dubble Bubble® has existed for a long time and has been there for all those unforgettable personal moments. Remember your first bubble? Dubble Bubble® does.