2017 JOAMM Case Competition Adobe | Infegy | Retailing Center | Idea Incubator

This spring, the Center for Retailing, the IDEA Incubator, Infegy and Adobe partnered to provide a unique learning opportunity in the 2nd annual JOAMM Case Competition. Infegy is a leading provider of what is known as social listening or the ability to extract meaningful insights from the millions of conversations taking place online every second of every day for the past 10 years. With their Creative Cloud, Adobe is the gold standard for changing the world through digital experiences and is increasingly a required resource for anyone wishing to share ideas that inspire and engage. Students had a chance to take a first step toward an idea that could change the world.

We had three exceptional teams participate. Each team challenged themselves in using both new and familiar programs.

Team Friendzone

Nick Birkby, Luke Pitzo, Kenzi Tijerina

Students were prompted to define a white space opportunity in a competitive analysis of three competitive brands.

Team ThisIsRetail2020

Emma Brandenburg, Katie Steib, Ava Buechel

From a new mobile app, adapting to a new target market, and international expansion, judges were in for a debate. Each team did an exceptional job.

Team Fitting In

Hayley Everett, Lily Johnson, Paula Prolla, Claire Conroy

1st place: Upper | 2nd Place: Lower Left | 3rd Place: Lower Right

Students exemplified their teamwork, expanded their digital knowledge, demonstrated strategic analysis and challenged themselves beyond their limits.

Thank you participants!

a huge thank you to our sponsors and judges!

Created By
Emily Schlangen


Emily Schlangen

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