Go Beyond Boundaries
The 2017 ICC Champions Trophy and 2019 ICC World Cup are celebrated by millions of passionate fans. MoneyGram is in the unique position of being the only money transfer company sponsoring these global events. To mark this fact we have created the umbrella campaign concept Go Beyond Boundaries – Be a Game Changer. In cricket the “boundary” is the edge of the field which the ball must reach for players to score points. While in life, boundaries are what our customers overcome every day in order to live their lives abroad and send money to their loved ones back home. So this idea transcends cricket. It positions MoneyGram as a company which enables our customers to be game changers not just for their teams but for their families.