people naturally self-organize based on shared values, interests, preferences, and behaviors
that will transcend categories and build on the premise that people are not fixed nodes.
Lifebuoy, a global soap company developed campaign to spread awareness of how hand washing a prevent the spread of serious diseases, especially in children. Lifebuoy donated a unit of the local currently for each share of the video - within a year 350,000 children were impacted.
Analytics, creative, design, & operational brilliance must come together to create a compelling, unifying Brand Purpose.