Macy's Inc. Strategy Recommendation

Mission & Positioning in the Industry

-Magical experience

-Luxury beauty products and services

-Exemplary customer service

-Tradition of excellence

Our RECOMMENDED STrategy

-Divest home department

-Make Bluemercury a focal point

-A focus on Millennials

Divest Home department

-Liquidate to TJ Maxx and other major off-price merchandisers

-8 quarter period until Q3 2018

-Generate $937 million total in cash

Make BlueMercury a Focal Point

-Start building in 2017 with influx of cash

-Finish implementing by Q4 of 2018 (for holiday season)

-Offer personalized beauty consults with expert beauticians

A Focus on Millennials

-Heavy buyers of cosmetics

-Over 50% shop in store

-Discount model

-Impulse purchases

A Financial Perspective

Short Term

-Decline in profit

-Recovery in 2018

A Financial Perspective

Long Term

-Increase in profit margins

-Increase in liquidity

-Decrease in leverage

Conclusion

Credits:

Created with images by slava - "Macy's" • Rob Young - "Macy's" • SimplySteff, - "Macy's" • renaissancechambara - "SALE" • malonesallie - "makeup palette colorful" • Sh4rp_i - "Money" • FirmBee - "stock iphone business" • PublicDomainPictures - "achievement bar business" • JeepersMedia - "Macy's"

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