Macy's Inc. Strategy Recommendation

Mission & Positioning in the Industry

-Magical experience

-Luxury beauty products and services

-Exemplary customer service

-Tradition of excellence


-Divest home department

-Make Bluemercury a focal point

-A focus on Millennials

Divest Home department

-Liquidate to TJ Maxx and other major off-price merchandisers

-8 quarter period until Q3 2018

-Generate $937 million total in cash

Make BlueMercury a Focal Point

-Start building in 2017 with influx of cash

-Finish implementing by Q4 of 2018 (for holiday season)

-Offer personalized beauty consults with expert beauticians

A Focus on Millennials

-Heavy buyers of cosmetics

-Over 50% shop in store

-Discount model

-Impulse purchases

A Financial Perspective

Short Term

-Decline in profit

-Recovery in 2018

A Financial Perspective

Long Term

-Increase in profit margins

-Increase in liquidity

-Decrease in leverage



Created with images by slava - "Macy's" • Rob Young - "Macy's" • SimplySteff, - "Macy's" • renaissancechambara - "SALE" • malonesallie - "makeup palette colorful" • Sh4rp_i - "Money" • FirmBee - "stock iphone business" • PublicDomainPictures - "achievement bar business" • JeepersMedia - "Macy's"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.