Twitter Joshua Cornett, Will Pratt, Reid Corrigan

Timeline

Twitter Founders:

Jack Dorsey, Noah Glass, Biz Stone, Evan Williams

Golden Gate Bridge

On July 16, 2006 Twitter was launched in San Francisco, California.

Williams at a Ted Talk in February 2009

October 16, 2008 Evan Williams becomes the first CEO of Twitter after the initial launch two years prior.

On October 4, 2010 Dick Costolo was named the new CEO of Twitter.

On October 5th 2015, Jack Dorsey became the newest CEO of Twitter after Dick Costolo resigned on July 1, 2015.

timeline continued

On November 7, 2013 Twitter goes public. Their IPO was $26. Their stock symbol is TWTR.

On September 19th, 2016, Twitter announced that URLs will no longer count toward the 140 character count.

This move was an attempt to entice new users to join, since the number of tweets per day was at an all-time low of about 300 million in January 2016 compared to about 500 million in September 2013 and its peak of 661 million in August 2014.

(Left: First Change)(Right: Current Logo)

There have been 2 logo changes since the initial launch on July 16, 2006. The other changes were on September 2010, and June 5, 2012.

Twitter Demographics

Twitter currently has 310 million monthly active users.

53% of Twitter users never post updates on their profiles.

More than 130,000 active advertisers market on Twitter.

79% of Twitter Accounts are outside of the US.

86% Use Twitter as news source.

How Do Companies use twitter?

Over time, numerous companies have tried to use Twitter as a platform to advertise their goods or products in hopes of getting more sales, but none have done it better than Amazon known as the retail giant or Michael Kors, king of fashion.

Amazon

Amazon

Amazon adds a direct link to the product that they are advertising. This is helpful because people are more likely to buy something if they have easy access to it.

Amazon often tweets about helpful blog posts that they write to help their followers make a decision on potential purchases. These posts also notify their followers about special events and limited-time offers.

Michael Kors

Michael Kors

The Michael Kors Twitter page captures the essence and sophistication of the brand in short posts. Just like with Amazon, they added a direct link to the item they are advertising, so customers can access it fast.

The Michael Kors Twitter account posts many pictures of their models wearing their products to make the viewers want to purchase them the clothing item.

tWITTER tERMS

Due to many common misconceptions on Twitter, here are some of the terms that we found to help you get a better handle of Twitter.

Tweet: A tweet is post on Twitter that can contain photos, videos, links, and or a max of 140 characters of text.

Pinned Tweets: A pinned tweet is a tweet of yours that is pinned to the top of your personal profile page. It is the first thing new followers will see when they land on your profile.

Retweet: A previous tweet that you forward to your followers to see on your personal profile.

Promoted Tweets: A promoted tweet is a tweet paid for by either a company or an individual who is looking to increase audience views.

Mention: A mention is when a user is linked in a post by putting their username preceded by an @ symbol (@username).

Trending: A topic or hashtag that is statistically one of the most popular in your general location on Twitter.

Hashtag: A word or phrase preceded by a # symbol, it links it to other posts with the same topic.

Timeline: The timeline is the place where all of your followers tweets and yours show up. Depending on the number of accounts that you follow, will determine how often your real-time feed will update.

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