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The Trade Group A BRAND EXPERIENCE COMPANY

Company Overview

Founded over 35 years ago, The Trade Group is a brand experience company, specializing in trade show exhibit design, experiential events, retail merchandising/interiors and strategic marketing.

We are known in the industry for our inspired designs, meticulous attention to detail and finishes, elaborate events and experiences, as well as our obsessive customer service.

We manage every aspect of each project to ensure that each event runs seamlessly for our clients.

Competitive Advantage

  1. Proven, Demonstrated Capabilities and Quality Control Standards
  2. Concierge Class Customer Service (95% Customer Retention Rate)
  3. Experience Servicing Large-Project Clients
  4. Experience at Domestic and International Shows with Award-Winning Designs
  5. Expertise in Cost Minimization through Design Adjustment

In House Manufacturing

We can help you create a 3-D experience that stands in for your home base, from our home base in Dallas, TX.

Think of the structure as a metaphor for your brand.

Our structural designers collaborate with the graphic design team to create branded environments that are memorable, recognizable and functional.

In House Graphics

From banner stands to large-scale graphics, our experienced design team knows what it takes to grab attention fast. Your exhibit graphics will captivate prospects on the trade show floor; we transform your brand’s message into high-impact graphics!

Exhibit Management Program

LEAVE THE DETAILS TO US

With The Trade Group’s Exhibit Management Program (EMP), you get a dedicated team of exhibit management pros and cloud-based software to help manage every aspect of your trade show program. From processing show forms and ensuring your exhibit is in tip-top shape to managing shipping arrangements and storage, we coordinate every detail so you can focus on the big picture.

Notable Exhibits

TMC 2019: STEMCO

gamescom 2018: facebook gaming

Google Projects

GamesCon 2015: WarGaming

Pecan Deluxe Candy Co.

DreamHack 2018

NRA 2019: Bridor

CES 2019: Texas Instruments

Other Projects

Bitcoin Miami 2021

Tony Hawk on the halfpipe

Main Stage

Reference Quotes

References: Contact

Jennifer Uhlemann Trade Show & Events Marketing Manager at Karndean

jennifer.uhlemann@karndean.com

724-387-6521

Elisha Cabrera, Events Lead, NA at Riot Games

ecabrera@riotgames.com

424-231-1052

Helena Race, Senior Marketing Specialist at Yardi

helena.race@yardi.com

800-866-1144 x1224

Contact Us

2900 Genesis Way Suite 100

Grapevine, TX 76051

(214) 343.2000

www.tradegroup.com

Created By
The Trade Group Reed
Appreciate

Credits:

Photo Credit: The Trade Group