During the 1920s, the rise of American Consumerism caused almost everyone to invest a good amount of their money into the stock market on a margin hoping to get more money, and they almost always did. Stock Brokers became millionaires because of this rise in activity, even having banks investing. Industry as well was prospering during this time. This boom was caused by the laissez-faire policy during this time, and the new machines causing industry to produce at an unimaginable rate at the time. This caused Industrialist to because extremely rich. But after the stock market crashed, both of these groups of people suffered in their own way. Since the stock broker's clients almost always bought on a margin, they couldn't get the debts they owned paid, resulting in them losing their millions of dollars they earned in the stock market. Although the industrialist personal money stayed constant throughout this time, they had to make huge amounts of layoffs for their corporations to stay afloat. Industrialist with smaller businesses even had to close completely because of the Great Depression. Both the industry workers and the stock brokers had no money and virtually no hope of finding a job. The unemployment crisis continued for more than a decade until World War 2.
During the 1920s, American women were very enthusiastic and eager for woman's rights. In result of this, they had worn modern, more revealing clothing. Because of convenience machines gaining popularity, women had more time to have fun, and even get jobs a man would usually have. African American were also having a drastic change to their day to day life. With the farming industry collapsing in the South, they moved up North in the cities looking for a better life. This was the start of the Harlem Renaissance, the rise of African American arts. Although they didn't have much money, they did see social progress with whites seeing and enjoying their culture. But during the Great Depression, women and African Americans are forced into very different lifestyles. Desire for woman's rights weren't as popular, with working women being shamed as un-American and encouraged back into a more traditional role. Housewives also had a much bigger role because of them having little money, they cut corners at home. They had to sew cloths back together, make meals with leftovers, and other things to let them have a similar life they had before the crash. African Americans also faced an increased amount of hardship. With a very competitive platform for finding jobs led to more racial tension towards blacks. They were "the last hired, the first fired," and were frequently turned away for soup kitchens and charitable events.
During the '20s, women had much more time to do what they pleased thanks to modern conveniences such as the washing machine to finish chores that would take them the whole day to only an hour. Also, stockbrokers had a lot of money to do what they wanted whenever they want, unlike most working class people could. Women and stockbrokers used this added to time to go to underground, illegal speakeasys and party for long periods of time. Women also spent time rebelling from traditional culture and passed through boundaries for equality, and to have a good time doing what they wanted, no matter what others thought about them. But after the stock market crashed stockbrokers and women alike had no money and no jobs to support themselves. They forget this despair and desperation by watching movies such as King Kong and The Public Enemy, read books like The Grapes of Wrath, and listened to the very popular radio. They used the radio to listen to soap operas and FDR's "fireside chats."