Rural Lifestyle Dealer

2016 Dealership of the Year

Blue River Tractors Durant, Okla.

Basic Software customer Blue River Tractors earned Rural Lifestyle Dealer’s top honor in 2016 for its focus on customer service, marketing and approach to management.

While searching for a dealer management system, Blue River turned to fellow dealers for recommendations and decided on Basic. In the system, they use the functionality for inventory; accounts receivable and payable; general ledger and customer data. They’ve also recently added the functionality of scanning UPC codes to track inventory.

MacEntire says they’ve relied on the Basic team for support as they have the unique situation now with the merging of data between the two programs. “It’s been a good, solid system and has done well for us. There is no way we could run the dealership without it,” MacEntire says.

Blue River Tractors is led by a management team made up of Bobby Pruiett, chief financial officer; Tony Winslett, co-owner, who handles sales and marketing; and Tim MacEntire, co-owner, who handles service, parts and administration. The dealership recently broke ground for a new facility located on 30 acres.

Winning dealer of the year was the result of hard work and dedicated employees. “This dealership employs 18 people and generates nearly $6 million in total revenue. Their ROA was nearly triple that of its closest competitors. One of the most impressive stats was a 400% 3-year growth average. They have a sound succession plan and strong community involvement.”

Pruiett pulls an extensive monthly report that the management team reviews, looking for adjustments to make. “Bobby is continually working on the books to give us more information and recommendations on how we can become more productive and profitable,” MacEntire says.

Blue River at a glance.

Congratulations Blue River!

Basic Software Systems works with dealers like Blue River every day to provide them the tools they need to succeed. We stand behind our products with pride and confidence that when you choose Basic Software Systems, you are choosing the best.

For 38 years, Basic has remained steadfast in the quality of the product we deliver and integrity of the service we believe in. To find a complete package without compromising your business needs and requirements can be a challenge. With the numerous dealer business system choices available, finding the ONE that works for your dealership can seem complex.

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