How to design a logo DANIEL VISBAL

How to design a logo

Designing or redesigning the identity of a business, company, person or idea can be difficult, but if you follow a few simple steps we can have a good design or at least a good idea and get a graphic designer to digitalize our ideas.

I have more than 20 years of experience in the creation of branding and corporate identities, I have created many logos throughout my career, you can review my work in @dvbranding, I invite you to follow me.

And throughout this I have discovered that the most important thing is the communication that you have with your client to be able to capture what you want for your business, to be able to understand it in order to see your business or idea through your eyes, then it will tell you what is my design strategy

Some of the logos that I have designed



  1. Brief (Communication with the client)
  2. Research (Investigate "a lot" references, state of the art)
  3. Sketch (Draw the ideas, pen and paper even if you don´t know how to draw)
  4. Prototypes (Make the sketch more clear, maybe colours, perspectives)
  5. Final idea (The clean one)
  6. Feedback (What the client said about your work)

A logo must be...

  1. Simple (makes it easy to recognize it)
  2. Memorable (makes it easy to remember)
  3. Timeless (it must be designed to last in time)
  4. Versatile (That looks good from wherever and wherever)
  5. Appropriate (it must be appropriate for the target group)



Created with images by tookapic - "desk workspace pencil paper logo sketch work" • rawpixel - "untitled image" • Aleks Dorohovich - "books, pencils, laptop, and iphone on a desk"

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