“It comes down to who is designing the technology, who’s at the table, and what sort of values are being built into the system,” she said.
Moore said it is important to also consider how big data is being used and by whom and what impact it has on the broader issue of Internet freedom and access. She pointed to the use of algorithms to define what is legitimate news.
“Who is defining 'legitimate?' What does that do to small voices? Are we not going to get a story about Ferguson (Missouri) in lieu of something else?” she said.
Huang said there is a fine line with big data: no ones wants to over police it, yet when it runs afoul, there should be some accountability.
“We don’t want to squash innovation … but what happens when these sort of unintentional ill effects occur?” he asked.