Another branding concept to consider:
The "Elevator Speech"
I would say that anyone that ever meets new business contacts needs an elevator speech.
The speech isn’t your autobiography or a detailed business plan, it’s an overview of who you are, what you do and how you can help the listener. It’s you selling yourself in a brief and concise manner, using a format that most people are familiar with. While the elevator speech is similar to your personal brand statement and bio, it’s delivered verbally and thus should have a slightly different wording to be punchy and memorable.
People who sell themselves on a daily basis like trainers, speakers and consultants will have very polished pitches as it is integral to their personal marketing. I would say that anyone that ever meets new business contacts needs an elevator speech. This could be you going to an industry conference, a networking event, a seminar or just taking the elevator at your hotel – there are always opportunities to strike up business relationships. The elevator pitch prepares you for these opportunities and equips you with a powerful tool to get the most out of a chance meeting
Design | Branding | Illustration
Andrew Hetzel | 920-737-8959