Delivered professional service vouchers to businesses with fewer than 100 employees to help them cope with the Covid fallout. Through this scheme we provided:
$1.4m value of services
1775 people in the region engaged with 17 live-streamed webinars.
1175 business owners/managers contacted for advice or voucher funding
642 Covid-19 Vouchers issued
66 Māori Businesses contacted with 30 receiving voucher funding totalling $68,060
Tākina - a purpose-built Convention Centre
It’s been an exciting year with construction kicking off on Tākina, the city’s first purpose-built convention and exhibition centre. The $189m project will be completed in early 2023. WellingtonNZ worked with mana whenua Te Ātiawa, Wellington City Council and Cato Design to develop the brand and narrative. The Business Events Wellington team promoted Tākina to the local and Australian market, generating a number of pencil bookings for post 2023.
Visitor spend was booming
Pre-Covid, Wellington was outperforming the national average across several markets including China, Australia and USA. At Year End January 2020, Wellington was up 12.1 per cent in International Visitor Spend compared to the National average of 7 per cent, according to the Monthly Regional Tourism Estimates.
Find Your Wild
Find Your Wild is the brand behind the Wellington Regional Trails Framework which includes the WellingtonRegionalTrails.com website. The project sees WellingtonNZ working in partnership with Greater Wellington Regional Council, Councils across the region and the Department of Conservation to position Wellington as a world-class trails destination. Our Facebook and Instagram channels have excellent engagement with Wellington residents across the region.
A campaign launched a few days before we went into level 3 and 4 lockdown. It focused on getting consumers to support local businesses right across the Wellington region by buying from local companies via the internet or, where possible, at the few local retailers that remained open. It transformed our website with guides on how and where to buy local. The Love Local – Wellington Facebook group has more than 8,200 members.
WE Welcome You safety campaign
Participating retailers and hospitality outlets across Wellington city utilised prominent placement of WE Wellington posters and stickers to show they’re a safe, welcoming place to visit in the context of the Covid-19 pandemic. The campaign also encouraged Wellingtonians to show their support via a downloadable Facebook photo frame. WE Welcome was free for participants to take part.
At Yours & Delivery rebate
Partnered with the Visa Wellington on a Plate team to create an online platform showcasing 435 Wellington regional eateries which offered home deliveries. Each business could claim a $10 rebate, capped at $500 per business, for every home delivery during the first two weeks of Alert Level 3. The aim was to ensure more money went into the pockets of food and beverage businesses.
Wellington Unlocked retail campaign
Retail promotion which straddled the last four weeks of 2019/20 and the start of the new financial year. In total, it gave away $25,000 worth of prizes to encourage retail spending. 169 retailers from Wellington City took part in the campaign which provided an entry for every customer who spent $40.
During its first four weeks, $2,500 personalised shopping sprees, and two $2,500 grocery shopping sprees were given away.
Wellington Advent Calendar
The Wellington Advent Calendar is an important cog to boost retail and hospitality businesses over the quieter January/February/March period when locals go on holiday to other locations. It’s also provides a countdown to Christmas in a uniquely Wellington way.
The calendar ran throughout December featuring 24 offers from the likes of Tea Pea, Grace Patisserie, Wellington Zoo, Mischief Shoes, Spring Spa, East by West Ferries, Swimsuit and Whistling Sisters.
89,387 vouchers were downloaded, which resulted in a direct spend of $179,000.
Each year the artwork is created by a local artist. This year featured Wellington illustrator Ellie Compton’s hand drawn ‘Wellington Wind Factory'.
Events to drive you wild
Wellington and events are synonymous and the city showed its true colours in trying circumstances, bookended with the sold out All Blacks test versus South Africa at Sky Stadium in July and more than 33,000 fans attending the Queen with Adam Lambert gig in February.
There was also the crowd-pleasing WOW which, according to a new economic impact report, pumped $27.9m into the local economy.
Visa Wellington on a Plate and the sold out Beervana were also back to thrill both foodies and hop-heads alike.
The Major Events team also worked tirelessly to help New Zealand be awarded the co-hosting rights with Australia to the FIFA Women’s World Cup 2023, one of the biggest sporting events on the world calendar.
$73m Economic impact from major events
$4.14m Invested in Major Events
21:01 Return on investment for Major Events in Wellington