Packaging Plastics and the Aftermath Civic Engagement Project

  • Source: Moore, D. (2017, January 16). Unilever Commits To 100% Recyclable Plastic Packaging By 2025. Retrieved February 6, 2017, from
  • CIWM (The Chartered Institution of Wastes Management) is an organization which represents over 6,500 waste professionals working in the sustainable resources and wastes management sectors, predominantly in the UK but also overseas.
"Unilever has committed to ensuring that all of its plastic packaging is fully reusable, recyclable or compostable by 2025 as it called on the entire fast-moving consumer goods industry to accelerate progress towards the circular economy."
Brands include but not limited to: Dove, AXE, Q-tips, Lipton, Skippy Peanut Butter, Ben&Jerry's, Magnum, etc. (Unilever purchases over 2 million tons of packaging per year)
"...just 14% of the plastic packaging used globally makes its way to recycling plants, while 40% ends up in landfill and a third in fragile ecosystems."
Interest: Re-using packaging obviously preserve the materials used, helping to use less of the earth’s precious resources. Recycling allows us to repurpose valuable materials that would otherwise have been wasted. The more we reduce, re-use, recycle and recover packaging, the greater the cost savings in materials, energy, transport and disposal.
Structure of the Article: How was it set up?
  1. Abstract
  2. Background
  3. Goals
  4. Backup Claims / Quotes
  5. Conclusion
"By 2050, it is estimated there will be more plastic than fish in the world’s oceans."

Examples of Effective Writing:

  1. Pathos: Plastic > Fish
  2. Good background statistics and facts to support the article

Examples of Ineffective Writing:

  1. Lots of quotes from the CEO and that only
  2. Just goals listed – might have been more helpful to read HOW those were going to be achieved
  3. “Treating plastic packaging as a valuable resource to be managed efficiently and effectively is a key priority in achieving Sustainable Development Goal 12 (Sustainable Consumption & Production)…” – could have more background information on UN’s Sustainable Development Goals rather than just throwing this out there)
Recommendations for the Job Market
  • Make more informed choices by expanding the tools and guidelines available when designing packaging
  • Staying away from inherently harmful materials (releases mercury, dioxins, and phthalates; when burned fume includes carcinogens)
Reduce, Reuse, Recycle

Recommendations on Being an Engaged Citizen

On the other hand, becoming a more informed consumer when purchasing products (what companies are environmentally-conscious) and educating those around me, hoping the information will carry. Over time, expectations of consumers will change the market demand and companies will have no choice other than abiding by that

Created By
Kelsey Kang

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