2016 SEASON OVERVIEW
Under the guidance of first-year head coach Adam Gase, the 2016 season saw the Dolphins finish with a 10-6 record and earn a berth in the playoffs for the first time since 2008. After starting the 2016 season with a 1-4 record, the Dolphins utilized a six-game winning streak to help put themselves in playoff position. With a new canopy and a modernized stadium, the Dolphins wasted no time establishing a home-field advantage at Hard Rock Stadium.
HARD ROCK STADIUM ANNOUNCEMENT
2016 marked the inaugural year of Hard Rock Stadium. On August 17th, 2016, the announcement of Hard Rock Stadium was made in the exact way you would expect: music, memorabilia, lights and a guitar smashing ceremony. The Miami Dolphins welcomed Hard Rock International CEO, Jim Allen to participate in the festivities, alongside players Ndamukong Suh, Jarvis Landry and Reshad Jones, and Dolphins President & CEO Tom Garfinkel. Oh, and of course, Mr. 305 himself, Pitbull!
TRAINING CAMP VIP DAY
To kickoff football season, American Medical Response (AMR) was contractually promised one (1) visit for up to twenty (20) people to a Team training camp practice at the Baptist Health Practice Facility.
Unfortunately, due to inclement weather, both the scheduled VIP day and the rescheduled day had to be cancelled. AMR was instead provided two (2) VIP passes to attend a private practice not open to the public.
And the games begin! All season, AMR played host to multiple guests in their 20-person north sideline suite, located in 219A. Among their guests were chiefs of local fire stations, local healthcare professionals, and even Envision Healthcare CEO, Bill Sanger and his family.
- Twenty (20) game tickets to each preseason and regular season game
- Four (4) additional Suite Access Passes
- Four (4) Pregame Field Passes
- Seven (7) Maroon Parking Passes
- Food and Beverage Credit of $8,000
PREGAME VIDEOBOARD FEATURE AND RADIO SPOT
In 2016, the Miami Dolphins unveiled four new high-definition video boards, totaling 22,400 square footage. AMR was featured on these videoboards prior to each Team preseason and regular season game at Hard Rock Stadium. AMR received one (1) public safety video promotional message on the stadium video boards.
RADIO COMMERCIAL SPOT
In addition, during each radio broadcast of the Miami Dolphins pregame show on the Miami Dolphin Radio Network presented by Florida City Gas, AMR received one (1) thirty second radio commercial spot. This spot ran 16 times during the course of the season (once each game) and was bonused an additional 12 times.
Throughout the season, AMR's brand was exposed to over 840,000 fans in-stadium via their LED Scoreclock asset. AMR was contracted one (1) thirty second (:30) ad display during each preseason and regular season game and received additional exposure at the Capital One Orange Bowl.
- Contracted Exposure: 300 seconds total for 2016 Season
- Bonus Exposure: 570 seconds total for 2016 Season + 600 seconds at Orange Bowl
- TOTAL EXPOSURE FOR 2016 SEASON: 1470 seconds
*Stadium Attendance Numbers for each preseason and regular season game at home counted by tickets scanned for entrance
STADIUMVISION R2 BANNER ADS
AMR banner ads ran across the StadiumVision television network of more than 2,000 televisions at Hard Rock Stadium. AMR had 8,790 seconds, or 146.5 minutes, of brand messaging in front of Miami Dolphins and UM fans.
- Contracted Exposure: 180 seconds at every stadium event (9 homes games, 6 UM games, and 1 Bowl Game) = 2,880
- Bonus Exposure: 5,910 seconds across all stadium events
- TOTAL STADIUMVISION EXPOSURE: 8,790 seconds
AMR SERVICE AGREEMENT
Beyond sponsorship assets, AMR also engaged in a service agreement with the Miami Dolphins and Hard Rock Stadium, providing the Dolphins with medical transportation services at all Miami Dolphins and UM games played at the Stadium. AMR were the Miami Dolphins and Hard Rock Stadium exclusive private contractors for medical transportation services for all events at the Stadium.