Social Media Toolkit


The goal of this toolkit is to help Crow Bookshop become more comfortable with using social media. Provided in this toolkit are suggestions of posts and hashtags to increase your online audience and potential customers.


Have themed months/weeks based on upcoming holidays, seasons or topics like Black History Month. Post once a week, incorporate #readlocal #crowbooks #vermont
Show off new merchandise


Create events on Facebook to help advertise upcoming events, and remind those who are interested that it's happening.
Bring the store to those at home- use Facebook Live to show new merchandise, make announcements and show what it's like to work there.

Responding to customer's comments on posts is a great way to interact with the public as well.

Stop by before the next winter storm turns downtown into a winter wonderland again! We are open from 9-5 today.

Keep the Facebook page updated- post at least once a week

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