Eveline van den Eshof Customer Journey Owner


At JapanTKY, we are not only inspired by the latest fashion trends and city trips. We also take inspiration from the people who wear our clothes. Ultimately, we design our clothes for them. Therefore, we would like you to meet some of our muses.

Eveline van den Eshof (33), Customer Journey Owner from Rotterdam, the Netherlands.

Photography: Rik Balder / Studio Redlab

Eveline lives in Rotterdam with her husband Wulfert and their eleven-month-old daughter Liz.

After studying Business Administration, Marketing & Innovation, Eveline first worked as a consultant at IT service provider Ordina. For the past five years she has been working in various positions at the pension company Nationale Nederlanden. "I am currently Customer Journey Owner in the marketing department. This is a new position in which we look much more at the needs of the customer."

"We answer questions such as: what does the customer, in our case the employer, need? What can we do to improve the customer experience? This could for example be about a website that needs to be clearer and more user-friendly, or about the customer contact centre that needs to get better instructions."

After my maternity leave, I started working four days a week. Sometimes it is still a bit difficult to find the right balance between professional and personal life. You can't always do everything and you have to make choices. For example, exercising often gets neglected. Also, I don't always say yes to invitations from friends to do something during the weekend because I just want to be there for my child. I relax and recharge by having a nice bath, watching a series or going to the sauna for an afternoon with my friends."

"On social media and particularly on Instagram, everything always seems beautiful and perfect. I notice that I sometimes feel a little pressure from that myself. But of course the reality is different. Everybody is insecure at times or has an exploded house or a bad hair day. A lot of people try to keep up appearances of a perfect life, we should recognize that more."

“I am looking through the eyes of a child again with a more open perspective on the world.”

"Ever since Liz's birth, I have been enjoying the little things a lot more. I am looking through the eyes of a child again with a more open perspective on the world. For example, when we are walking, I feel the wind through my hair and suddenly see how beautifully the sunlight falls through the leaves. How lovely is that?"

Who is your Muse/role model?

"My source of inspiration is my mother. She started working at the age of 16 and married at 19. Without many diplomas, but with hard work, she set up her own business, a tax consultancy company. Despite her busy life as an entrepreneur, she always finds time for us and is always there for my grandfather and grandmother and family."

"She is truly tireless and is always there for everyone, I find that so admirable! Last year she took the step of selling her business to allow her to have more time for my father and her first grandchild, our daughter Liz."

Photography: Rik Balder / Studio Redlab

What does clothing mean to you?

"Clothing means a lot to me. Clothing is so personal and you can define it for yourself. I think it's important that I feel comfortable in a piece of clothing, but I also want it to do something for me, that it highlights the beautiful aspects. Either by a great fit or by a beautiful colour. In the JapanTKY clothing I have found all of this. It looks nice and fits beautifully."