THE PURPOSE OF THIS PROJECT WAS TO CREATE A LOGO THAT YOU COULD USE TO PROMOTE A BUSINESS OR IDEA. I CHOOSE TO KIND OF FEED OFF OF MY GROUP PROJECT IDEA FROM TECHNICAL WRITING.
The main purpose of this LOGO was to try and promote the Mothers Against Drunk Driving on a College Campus.This would be a RSO program for UCA. The colors were not hard to figure out because I knew that in order to appeal to students at UCA that it should have the school colors. I used a sort of gradient to give the center circle a sort of mixture in school colors. THe Red in the mix mya seem off initially, but it is important to also represent MADD As well. So, I had to recreate a new shade of red that would not offset the rest of the project. The symbols each meant something to the concept, but none them really fit. This is the part that I enjoyed about this project. I was happy with the colors I choose and I had a logic to why I choose the images.I was particularly happy with them, though, becasue They don't Really fit together. I tried to force them to fit through using Image Trace and changing the colors of the images to fit my imperfect vision.
The most difficult part was using the Adobe Illustrator as my overall tool. It was my first time and even though we practiced as a class, I felt like I was completely worthless at it. No matter what ideas I had I ended up throwing them to the side after waisting time tryign to figure out how to do it.I WAS ALMOST NEAR TEARS TRYING TO DO CERTAIN THINGS, I FINALLY JUST GAVE UP ON IT. I FOUND MYSELF NOT BEING ABLE TO FIGURE OUT WHETHER I WAS FINISHED ARE NOT. THE EXECUTION OF THIS PROJECT WASN'T REALLY FINAL. I DECIDED THAT I WOULD TURN IT IN BECAUSE I NEEDED A GRADE FOR IT, BUT I WOULD GO BACK TO IT AND FORCE MYSELF TO FIGURE OUT HOW TO WORK WITH ILLUSTRATOR. I LET MYSELF TO BE INTIMIDATED WITH THE PROGRAM INSTEAD OF RELAXING AND JUST DOING WHAT I COULD. THIS IN TURN AFFECTED MY EXECUTION OF THE PROJECT.
DidI learn anything?
I learned that I shouuldn't be intimidated by the programs because I could really have a great flow and then ruin everything beccause I am frustrated about the purpose of one tool. It can ruin my entire execution. So, I should really work on trying to do what I can ,when I can. The process is tedious enough. I honestly believe that there is a reason for that. The program forces you to pay attention to the decisions that you make as a the creator.
I would change alot of things about this project. I would change the images I used and the complete shape of my center shape. I tried to look deeper into some different logos because I can't help, but think that my logo is missing something. Orignally, I wanted to add a motto around my center shape, but the text path tool wouldn't allow me too. So, it was difficult to do that. I would definitely try to figure out how to do that.