Karl Alexander Marketing Director

Brand developer

Designing, Implementing & Building Brands for 15 + Years for Clients Such As:

10+ Years of Award-Winning initiatives

Luxury Hospitality Technology & Marketing

Websites / Public Relations / Custom Applications / System Integrations

Managing Distribution channels

Curating "Hall of Fame", "#1" and "Top-Rated" positions in:

HomeAway / TripAdvisor / AirBnb / FlipKey

produced island's first Mobile Hospitality App

From Development to Deployment

Internal and external applications developed alongside HomeAway Software, Kigo Property Management Software, Zoho Creator Database Systems & Google Docs

DIGITAL Marketing

Design / Program / Deliver / Track / Report

Mailchimp / Constant Contact / Zoho Campaigns

Viral Social Media Campaigns
Social Media Contests, Live Events & Television Appearances

Marketing as many rooms on Vieques as the W RESORT

Easily competing with the largest single luxury hospitality entity using attention to detail and consistent branding and operating procedures.

Luxury RENTAL Properties

Laser-guided target marketing for maximum ROI.

multi-faceted Marketing for maximum Occupancy

Creating, leveraging & linking digital assets across all distribution channels.

Search Engine Optimization

Resulting in the highest trafficked hotel & vacation rental sites on Vieques Island.

Boutique Hotel Marketing

Rebranding & retooling from digital obscurity to #1 on TripAdvisor

Manage Social Media & ONline Presence

For 30+ Hotels & Vacation Rentals

Facebook / Instagram / Google / Twitter / HootSuite / ZOHO Social

Simultaneously managed 10 brands and 40 channels via SM software and small team of bi-lingual brand ambassadors.
Managed, reported and acted on Google Analytics data for 15 businesses and organizations simultaneously over 12+ years.

corporate & commercial photo & Video Marketing

Film / Edit / Deploy / Report / React

Internal communications, public announcements, training initiatives & customer eduction

Karl Alexander

Vacation Rental and Hotel Marketing Director

916.533.2475 / karl@karlalexander.photography

Thank you for your time!


Almost all images, websites and videos shot and produced by Karl Alexander.

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