ESTATE OF ZEN
We started by asking the client "What does luxury mean to you?" and were greeted with a resounding answer of service. Inspired by Omotonashi "the Japanese art of service", the Estate of Zen welcomed 45 high net worth individuals into a Eastern world of subtle luxury.
Immersive experiences spotlight the estate’s unique ambiance and specific features with less flash, more lifestyle—be it entertainment, art, music, etc.
"The sell of the party"
We wanted to remind our guests of their childhood memories at the beach and pour them a martini at the same time. The result was Insta-Penthouse, a 1960 themed beach party meets Instagram museum.
Rochelle Maize Luxury Estates and The SOCIETY Group team up to transform a $15M penthouse listing into an insta-gram museum for influencers complete with a trampoline photo booth on the roof, 1,000 yellow pinwheels art installation, Master bathroom ball pits, and neon room.
The property sold in six days and racked up 663,000 impressions on Instagram that reach 1.5M people.
Insta-House represents the new normal for luxury home marketing.
This is all part of the changing face of luxury real estate marketing and advertising; it’s no longer enough just to announce a home.
We choose to connect influencers and leverage influencers for our social campaigns and our PR campaigns.
Guests began their journey through a forest of pink palm trees leading to the unveiling of a $15M jetliner view of the LA skyline. Inside six rooms were transformed into Instagramable moments where guests were encouraged to use the night's hashtag for gifts from sponsors.
The property sold in 30 days.
With well-planned selfie backdrops at every turn, the house had been staged to catch fire on social media.
The Society Group knows how to get high end mansions noticed and sold.
The Society Group is an award winning PR firm with access to LA's elite through our work marketing the city's most expensive mansions. We offer clients a 360 marketing solution encompassing everything from producing viral content, branding, experiential marketing and public relations.
Meet the Millennials marketing homes like Hollywood movies. - Forbes