WHAT THEY'RE SAYING:
Michael Lipitz, UIC Director of Athletics:
"I appreciate so much the contributions of our students, staff, alumni and other stakeholders who invested their time and energy in this initiative. The results fully reflect the pride the Flames Family has for UIC and for Chicago. Special thanks to Dan, Kyle, and the 4Front team for their great work."
Doron Tamari, 4FRONT Senior Manager - Innovation:
“We set out to create a visual identity that truly reflects the UIC student body, greater community, and iconic city that we all call home. When we interviewed students, coaches, and staff, it was clear that Chicago needed to be an integral element of the brand, along with an emphasis on growth, innovation, and strong academics. We are extremely proud of the final product and are excited to have played a small role in enhancing UIC’s already proud brand.”
KYLE DECKER, UIC Director of Brand Strategy:
“In refreshing the UIC Athletics brand, we really tapped into the common themes that emerged from our discussions with student-athletes, coaches, alumni, and campus. Energy, enthusiasm, optimism, progress, and of course the university’s place within the heart of Chicago are just some of these themes that we wanted to convey. We truly feel like we have created an energetic brand that conveys the forward progress of not only the athletics department, but the university as a whole. We are excited about all the ways that we will be able to bring this new brand identity to life through our teams, apparel, and facilities moving forward.”