Throughout 2016 we moved away from text heavy flyers with clip art and basic images and started to design well branded materials that adhered to the University’s Brand Standard. The Design team has responded to over 400 graphic design requests, and have created over 650 pieces of marketing collateral to include but not limited to postcards, posters, vinyl banners, flyers, social media graphics along with digital flyers and signage. Below are examples from our creative portfolio that have laid a solid foundation for what will become the Division of Student Affairs brand.
Our New Templates
Our Web team has provided design and development support to all departments and offices within the Division. Having responded to over 500 web service requests that range from minor content updates to full scale redesigns of their websites. In 2016 the web team was responsible for the successful redesign and implementation of key websites to include the below.
We have collaborated with our Divisions Technology team to successfully implement phase one and two of our large scale Fourwinds digital signage project. We now have a single content management dashboard that controls digital displays setup within our Student Union, each Residence Hall and other key high traffic locations across campus. This centralization has also allowed us to collaborate with the Department of Emergency Management to better inform our students when it comes to campus and community related emergencies and alerts.
We have become more intentional in our photography, ensuring we have quality imagery for our print and digital productions. Photos used in marketing materials are given purposeful thought in regards to what is featured, this means key focus on the primary subject, along with careful consideration for what is in the foreground, middle and background as well. We also took on the task of updating our staff portraits, ensuring that all staff photos have a consistent background for uniformity.
The TrOWLley safe ride program was housed in our office and we never looked back. From the design of the actual vehicle wrap to the daily marketing to increase ridership, Student Affairs Marketing and Communications has taken ownership to ensure the success of this project. See below some of the vehicle concepts and marketing efforts.
In order to touch our students we met them where they were. Through social media campaigns, scheduling day-time promotional ride arounds and print/digital marketing, we've been able to successfully increase ridership and the best is yet to come. Toward the end of 2016 we purchased a GPS tracking system that is integrated into our FAU Mobile app which will allow students to get real time ETAs and turn-by-turn tracking as to where the TrOWLley is located on and off campus.
TrOWLley Promo Video
To learn more about the TrOWLley and its scheduled times visit: http://fau.edu/studentunion/administration/trolley.php
We have begun the process to even better serve our Division through the centralization of print and promotional item purchases. This "we handle, you pay" approach has allowed us to provide the best price quotes to our departments. This process has also allowed us to hold our vendors accountable as it relates to quality and timely turnaround.