Ultimately, all of these elements of the pentad come together to persuade us and in looking at artifacts in this manner we are able to uncover several things that persuaders are trying to communicate to us and influence our worldviews on. Here we see that even though his ex has the "lips of an angel" and he and her still have unresolved feelings, he makes it clear that he has a new girlfriend.
Through the act of talking to her on the phone we learn that he still has feelings for his ex and that she does as well. We learn about their past relationship through flashbacks and pictures.
However, even after all of this, he remains with his current girlfriend and she remains with her current boyfriend.
This all communicates that relationships are meant to be monogamous and that faithfulness is an important component in relationships. This also communicates that relationships are between men and women since we only ever see depictions of relationships between a man and a woman throughout the video,
Furthermore, it communicates the need to be protective of women, since he is still concerned about his ex getting in a fight with her new boyfriend, he is worried about his current girlfriend hearing the conversation, and he is depicted holding his ex.
All-in-all, we see that through looking at this artifact through Burke's Dramatic Pentad we begin to uncover persuasive elements that are not readily seen. We are able to see the persuasive subtext that attempts to influence the audience's worldview.