The Barnie’s marketing team identified SEO-friendly words like “healthy coffee,” “coffee with family,” and “storing coffee” and then tasked the students with crafting stories around their assigned topics.
“I loved learning about the health benefits of coffee and how to write about it creatively,” says Brooke Worthington ’21. “This project taught me how to write to sell.”
This project also taught the students how to up their coffee IQ by learning proper cupping, or tasting, techniques (slurping is encouraged) and the difference between hot- and cold-brew methods from Dustin Fleming, the Winter Park-based coffee company’s supervisor of coffee. These hands-on demonstrations helped the students craft more accurate blog posts and compare what they learned in the store to what they were finding in their research.
Getting high-level feedback from the client and exposure to a professional revision process were two key components of this project. “It was important for us to convey that revision and proofreading requests aren’t a special form of torture that college professors inflict upon their students for personal amusement,” says Mathews, “but rather, they are life skills that every employer regardless of industry or field will expect them to master.”
Excited to be collaborating with Rollins, Eggert notes how impressed she was by the first-years. “Several students really showcased their ability—even at this early stage of their college careers—to inject personality, anecdotes, and personal experience into the blogs in an organic way that made sense for our audience,” she says.