The 20,000 meals packed at the event will be distributed primarily to school feeding programs in developing countries through Rise Against Hunger, a nonprofit dedicated to eliminating hunger in our lifetime. A major goal of this event and thousands like it is to encourage parents in developing countries to send their children to school. To escape the cycle of poverty, history has shown that a country must achieve at least a 40% literacy rate. Rise Against Hunger meals provide more than nourishment. They also provide a powerful incentive for children to stay in school.