Booje Media Proposal KINGSLEY EYEWEAR

We navigate the digital landscape creatively and strategically, shaping your ideas and bringing them to life. But as the landscape moves and changes, so do we. We have our finger on the pulse and stay ahead of the current. If you are skeptical about social media and unsure of where to start - leave it to us. At Booje Media, we design your narrative in the digital space. From the top to the bottom - and everything in between.

From the discovery phase, strategy compilation, website development and visual planning, down to campaign executions and analytics reporting, we help you achieve the results you want. Your story is an expertly crafted structure, built on a foundation of passion (you) and supported by a capable framework (us). We believe that authenticity resonates and powerful content is transformative. We are the detail-oriented, creative sidekick that you have been searching for.


This digital marketing proposal outlines the different marketing services that Booje Media’s offers, and how we work together to ensure a successful launch for Kingsley Eyewear.

Based on our initial conversation, the main objective for Booje Media would be to create and implement a strategy that would build brand awareness for Kingsley Eyewear, focus on increasing engagement and ultimately driving website traffic.

Brands become more humanized by interacting on social media channels. People are more increasingly looking for brands that feel more like people and less corporate. The goal in building successful social channels is creating a strong community, and that community breads brand advocates that share your brands content with their network.


Create a Tailored Digital Marketing Strategy

Establish a Strong Social Media Presence

Create Compelling and Branded Content

Create an Online Buzz

Reach your Target Audience


Before we dive into anything, we like to ensure the foundation is properly set. The first step to creating a wicked online presence is creating the digital marketing strategy. This includes:

Content Strategy

Define Kingsley's brand story & voice. This voice will remain consistent amongst all online platforms.

In the content strategy we recommend the best types of content that will engage with the right target audience, and that will stand out from all the other social media feeds. We will outline themes and different types of content to be tested in the first few months.

Visual Strategy

We will create a unique aesthetic for all of Kingsley's social media channels that is consistent with all other aspects of the brand. Here we create a visual brand guideline that includes photography requirements, filters, colours and typography.

Communication Strategy

Determine which channels will best reach your desired audience. Booje will conduct competitor and relevant industry audits to be familiar with what content is being shared in the space, and what channels and content resonates with your target audience. We will also provide recommendation on message frequency and best practices.

Advertising Strategy

Booje Media will present an advertising strategy which is crucial nowadays to have your audience see the content you are putting out, as well as building your channels. We execute a one month test budget to determine which ads are performing the best and producing the best ROI.



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