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Premiere Rush Motion Graphics Templates Artist Guidelines for Adobe Stock

Requirements | Text | Text References | Layers & Panel Organization | Use of Images | Export Requirements | Deliverables | File Naming | Preview Image | Preview Video | Metadata

Premiere Rush is targeted for online content creators – such as aspiring YouTubers, social media managers, and mobile journalists. Bold and flexible designs that can be adapted for different kinds of projects are desired.

The Premiere Rush user will only be able to alter the size, rotation, and position of the .mogrt as a single layer. The user will be able to change the following:

  • Text layers: text strings, font, font size, font styling (weight, character spacing, line spacing, fill color, outline, and shadow)
  • Shape layers: Fill color and drop shadows

The Premiere Rush user can not adjust keyframes.

Requirements

Technical Requirements

Templates must be created in Premiere Pro 2019 version 13.1.4.

  • Dimensions: 1920px x 1080px default, must properly reflow to 1080px x 1080px and 1080px x 1920px resolutions.
  • Duration: 8-60 seconds
  • Transitions Duration: Transitions may be 1 second long
  • Frame Rates: between 23.976/24 to 59.94/60
  • Title Safety: the default design of your motion graphic must fall within title safety unless specifically for social media

Your design will be influenced by the technical requirements and performance needs of Rush Mobile on Android. Design for performance, first and foremost.

1. Use the Essential Graphics Panel to create Shape layers, Shape Masks, text, and import PNG images

Essential Graphics Panel Shape Layer Mask

2. Use Responsive Design — Position (for text/shape/image layers): Elements of the design that need to move and/or scale with each other must use pinning. Pinning allows:

  • User inputted multiple lines of text to push down elements below it. (required)
  • A background bar behind text to scale with text by pinning it to all edges of the text. (if designed as such, pinning is required)
  • Shapes to resize in other resolutions
  • Elements to stick to each other (akin to parenting)

3. Graphic must include entrance and exit animations.

4. Use Responsive Design — Time:

  • To lock specific keyframes (like in a lower third), set Intro and Outro to cover those keyframes
  • If a template has consistent motion, set the Intro to 00:00:00:01 and the Outro to 00:00:00:01

5. Use the Effects Control Panel to create animation. Animate with Position, Scale, Rotation, Opacity, & Path

6. May not use:

  • Motion Effect or Vector Motion. Each layer must be animated individually using the Position, Rotation, Scale, Opacity, and Anchor Point properties for that individual layer, and/or be pinned to another animated layer to inherit animation.
  • Gradients
  • Multiple Strokes
  • Clip layers other than static .PNG
  • Video clip layers
  • 3rd Party Plugins
  • Masking via the ECP
  • Animation of Appearance

Be aware of anchor points prior to animating as they affect where the object will be positioned in other resolutions

Check templates in Premiere Rush to ensure that multiple resolutions work properly.

Text

  • Use the Adobe Fonts Basic Library. Use a variety of fonts across templates to best suit a wide audience.
  • Set all text inputs to allow for 20 characters
  • Use no more than 3 text layers
  • All layers of text must allow multiple lines of text (carriage returns) by the user.

Text References

Avoid using real names and references to identifiable people, companies, and locations in their templates, including the Adobe name, products, and logo. Use fictitious and generic names to represent individuals or channels, etc to make it clearer to audiences that these text fields are placeholders only and are meant to be replaced by the user.

  • Names: “John Smith”, “Jane Smith”, “Mary Doe”, "First Name Last Name"
  • Positions: "Vlogger" , "Movie Critic" , "Influencer"
  • Emails/Websites: “www.Example.com”
  • Social Media: "@Username" "#Hashtag"
  • Addresses: “123 Street, City, State 45678”
  • Phone Numbers: “555-555-5555”
  • Dummy Text/Paragraphs: “Subtitle text", "Lorem ipsum dolor sit amet, consectetur adipiscing...”

Layers & Panel Organization

  • Layers must be renamed to descriptive names, utilizing use, number, and/or screen location. e.g.: Text Bar, Right Bottom Ornament, Left Square
  • Use screen visual hierarchy (top to bottom, left to right) to help communicate layer order
  • Use no more than 3 text layers and no more than 10 layers total (Less performs better)
  • Use no more than 2 full screen sized shape layers that are pinned to all edges of the frame (Less performs better)
  • Use no more than 3 layers with Drop Shadow applied as it can cause poor playback in RUSH Mobile (Less performs better)
  • Use no more than 40px of blur on Drop Shadows

Use of Images

All imported PNGs must be self-created by the artist. No stock images or internet downloaded graphics are permissible.

  • Use only static PNGs
  • Use static PNGs sparingly as the RUSH user cannot see these as part of the layer structure, and cannot change the color
  • Good for vignettes
  • Good for gradients

Export Requirements

Exporting from Premiere Pro

Export dialog

In the 1920px x 1080px resolution, place the playhead on an area of the animation that best exemplifies the .mogrt before export. This will become the Poster Frame. If the text and graphics are black, change the color of the text and graphics or add a full frame color background pinned to the video frame so that these graphics will be visible in the Poster Frame and Preview media.

  1. Name the MoGRT descriptively through placement, color, style, and/or animation, ending with category. Make sure to use Title Case when naming Premiere Rush MoGRTs. Examples: Animated Burst Overlay, Bright Cartoon Title, Speech Bubble Lower Third.
  2. Check the box to include a video thumbnail. This will ensure that only Adobe Fonts are used, that no third-party plugins are used, and that the MoGRT is compatible for mobile devices. If included effects that are not supported by Premiere Rush, the following dialog of the illegal effects used will prompt so that the issue may be resolved before re exporting the MoGRT.
  3. Check all boxes for compatibility settings.
  4. Leave keywords blank.

If you see the following dialog, remove the illegal effect and re-export your MoGRT.

Illegal effect dialog

Deliverables

Create a batch folder with the following structure: YEAR_RUSH_ContributorName_BatchXX_vXX. In it, create sub-folders with the following structure: YEAR_RUSH_FileName for each template and its assets. Each sub-folder will have the following assets:

  • .mogrt - motion graphic template file
  • Thumbnail.jpg - template thumbnail
  • .mp4 - video preview

Zip the batch folder to upload to the Dropbox URL provided.

Naming Conventions

Batch Folder Name: Overall folder that each MoGRT folder lives in. This will be zipped for upload.

  • YEAR_RUSH_ContributorName_BatchXX_vXX
  • Ex.: 2021_RUSH_MotionMax_Batch01_v01

Filename Structure: Individual MoGRT folder and all files inside (excludes Thumbnail.jpg).

  • YEAR_RUSH_FileName
  • Template Folder Example: 2021_RUSH_BlueDaisiesTitle
  • MoGRT Example: 2021_RUSH_BlueDaisiesTitle.mogrt (you must rename this in your OS browser, not from the Rush Export Dialog)
  • Video Example: 2021_RUSH_BlueDaisiesTitle.mp4
  • Thumbnail Example: Thumbnail.jpg

Preview Image

  • Must be 1920px x 1080px
  • Must be named Thumbnail.jpg
  • Export an image that is aesthetically pleasing and exemplifies the template well
  • If your text and graphics are black with no background fill, either change text and graphics to colors that are visible against a black background or add a full frame color background pinned to the video frame.

Preview Video

  • Must be 1920px x 1080px
  • Must be an MP4 with use h.264 encoding
  • Do not export with audio

Metadata

Every template needs metadata associated with the file. Download the RUSH metadata sheet and fill it out for each batch that you submit. Only one metadata sheet is required to be submitted per batch—list all template packages within a single form. In order to use the dropdowns in the metadata form, you must use Microsoft Excel or LibreOffice (free) to open and save the form.

The Metadata Sheet Filename consists of the year, followed by your name, and the number of the batch.

  • Filename Convention: YEAR_ArtistName_BatchXX.xlsx
  • EXAMPLE: The newly signed artist Motion Max is submitting their first batch, in 2021. Therefore, they will name their Metadata Sheet as follows:
  • 2021_MotionMax_Batch01.xlsx

Fill out columns A-D for each Rush MoGRT. the See Metadata Requirements for MoGRTs page for a detailed description of each column.

Resources for Artists

Last Updated: 12/23/20

Images Used: Triangular Grid by Motionworks; Trendy Jump Cut Title by Iluzie

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