Japan Elizabeth Rose 16605313

Introduction

This website is an investigation into Japanese resources and transport. The aim of the website is to show Japans potential as a viable destination to host a large cultural festival, attracting several thousand international and domestic travelers who will then be encouraged to explore Japan.

Mount Fuji, Lake Ashi and Bullet Train Day Trip from Tokyo is one of the best adventures here in Japan followed by The Robot Cabaret Show later in the evening in Tokyo. (Lonely Planet, 2016). The number of tourist arrivals to Japan is constantly increasing, in 1990 the amount of arrivals was 323600 a year and in 2004 there was an increase to 6138000 arrivals. (Lew, et al., 2008). In 2011 the number of travelers by region was 6,219000 and increased to 19,73700 tourists in 2015. (UNTWO, 2016).

Mount Fuji
Tokyo

Mobilities and the Experience Economy

The concept of mobility’s encompasses both the large-scale movements of people, objects, capital, and information across the world, as well as the more local processes of daily transportation. (Hannam, Sheller & Urry, 2006). The concept of mobility’s has a large impact on the experience economy, this refers to a long-term structural change in our economy that has been underway for the past two decades (Mahdavi, Shareef, 2008). Joe Pine and Jim Gilmore coined the term ‘Experience Economy’. The term was first mentioned in a 1998 Harvard Business Review article written by Pine and Gilmore (Mahdavi, Shareef, 2008).

Aim of the Website

  • To evaluate Japans resources and transport.
  • To attract many international and domestic visitors.
  • To show Japans potential as a viable destination for a large cultural festival.

Travel Flows

There are many different types of travel flow to and within Japan, this website will discuss, international arrivals, the importance of intra-regional tourism, and arrivals by region.

Figure 1 shows Japan has 3236000 tourist arrivals in 1990 and has increased to 6138000 tourists in 2004. (Lew, et al., 2008).

Figure 1 (Lew, et al., 2008)

Figure 2 shows visitor arrivals into Japan in 2010 and 2011, the number of overseas residents has dropped in 2011. (Japan National Tourism Organization, 2011).

Figure 2 (Japan National Tourism Organization, 2011)

Figure 3 shows the visitor arrivals by region to Japan in 2005, this shows 68.8% of residents to Japan are from Asia. (Japan National Tourism Organization, 2011).

Figure 3 (Japan National Tourism Organization, 2011)

Figure 4 shows the amount of international arrivals by region to Japan in 2011, it was 6,219000 and increased to 19,73700 in 2015. This has increased a huge amount compared to the visitor arrivals by region in 2005. (UNTWO, 2016).

Figure 4 (UNTWO, 2016)

Intra-regional tourism

Intra-regional tourism is travelling within the region you are already in. The importance of intra-regional tourism is very high as in Japan there is a large amount of people that travel within their region. (FAO , 2012).

Figure 4 shows the amount of arrivals by region, the total in 2011 is 6,219000 and 19737000 in 2015, which shows a large increase as the years have gone on (UNTWO, 2016).

Figure 4 (UNTWO, 2016)

East Asia and the Pacific shows the largest number of visitors, in 2011 there was 4796000 arrivals and 16848000 arrivals in 2015. America shows the second number of tourists, having 717000 arrivals in 2011 to increasing to 1385000 arrivals in 2015. The lowest number of regional tourists was from the Middle East, being 7000 arrivals in 2011 and 15000 arrivals in 2015. (UNTWO, 2016)

Japan generates many types of visitors but especially international travelers. Most international arrivals visit for holiday, leisure, and recreation purposes, followed then by other personal purposes. The least popular reason for visiting Japan is business and professional. (UNTWO, 2016)

Domestic Travel Trends

The Domestic Air Travel is dominated by the JAL Group and the ANA Group (Japan Guide, 2015). Tokyo’s Narita Airport, Osaka’s Kansai Airport, Tokyo’s Haneda Airport are the most used airports in Japan (FareHawker, 2015).

Figure 5 shows the amount of domestic travel by destination in 2010 and 2011, it was 298,427.0 residents in 2010 and dropped to 283,246.9 residents in 2011, this is still significantly high. (Japan Guide, 2015). Japans top destinations for domestic tourism is Kanto, Kinki and Tokai. Kanto in 2011 has 70, 690.4 domestic visitors, Kinki has 39,426.7 domestic visitors and Tokai has 34, 051.6 domestic tourists. (Japan Guide, 2015). Figure 5 also shows that Japan has strongly developed domestic tourism as nearly every destination has increased the amount of domestic arrivals within one year. (Japan Guide, 2015). Domestic ferries are an alternative form of transportation (Japan Guide, 2015).

Figure 5 (Japan Guide, 2015)

Transport

Japan is in the continent of Asia and consists of islands, Japan’s closest neighbors are Korea, Russia, and China. (Japan Guide, 2015). There are many modes of transport to and within Japan such as the International Air Fare, most major airlines and airports offer flights to Japan. The country's own two leading airlines, Japan Airlines (JAL) and All Nippon Airways (ANA), which both serve a wide-range of international destinations. Japan's most important international airport is Tokyo's Narita Airport, followed by Osaka's Kansai Airport, Tokyo's Haneda Airport and Nagoya's Central Japan Airport. (Japan Guide, 2015).

The Shinkansen Railway is another popular mode of transport, known as the ‘Bullet Train’, this network has been developed for over 35 years and covers all main routes within Japan. The network centres on Tokyo, lines to the west and north of Japan. (Railway Technology, 2016).

Also, buses serve as means of public transportation, there is many different types of buses in Japan such as the local bus which is for residents and short distances. Highway buses are another type of bus travel in Japan, particularly for long distance journeys. Finally, the Japan bus pass is available for long journeys overnight and troughout day time. (Japan Guide, 2015).

The subway in Japan is an efficient, safe, and cost-effective system of city subways, allowing rapid movement around its inner urban areas. The subway systems usually start around 5am and last trains depart at around midnight. (Japan Visitor, 2016)

Japans different modes of Transport

Destination Resources

Destinations

Japan has many different attractions, such as natural and cultural, the country has a range of attractions and events that appeal to international and domestic visitors. The website will explain and describe some natural and cultural resources of Japan and the key events that are held in Japan.

Natural Resources

Natural Resources

The natural resources that attract visitors to Japan are the ‘Engetsuto Island’, it is a scene of an island with a hole in the middle of it. Its official name is “Takashima.” It is a small deserted island that is 130 m from north to south, 35 m from east to west, and 25 m in height, it is located in Rinkai Inlet, Nanki Shirahama. It is a sea cave, with a full moon-like hole in the middle of the island. As for the silhouette of the island, it is of a particular shape in which the part above the hole is dished (JNTO, 2012)

Mount Fiji was granted World Heritage status, some 300,000-people climbed the country’s highest peak. Mount Fuji is 3776m and appears in Japan’s earliest recorded literature, dating drom the 8th century. (Lonely Planet, 2016)

Mount Fuji

Kuju Highland’s key feature of the National Park, it’s impressive view of grassland stretching into the distance. Mt. Kuju is a very popular mountain amongst hikers for its rare pink azalea – Miyama Kirishima. Walking tours in the highland are recommendable for novices. The highland offers an ideal setting to watch stars during the night since there is no light around (JNTO, 2012)

Cultural Resources

There are many cultural resources that attract visitors to Japan, such as, Yūshū-kan is a museum in Akihabara. Yūshū-kan begins with Japan's samurai tradition and ends with its defeat in WWII. It is also unapologetic and has been known to boil the blood of some visitors with its view of history. (Lonely Planet, 2016).

Japans Museums

Another cultural resource in Japan is the Shichi-Go-San, this is a ceremonial visit paid by parents and children to their tutelary shrines to offer gratitude for the healthy growth of the children. Celebrations are carried out on November 15th for boys who reach the age of 3 or 5, or for girls who turn 3 or 7 years old. (JNTO, 2012).

Finally, a traditional New Year's Eve ritual of Kyoto praying for sound health in the New Year. This ritual is held at Yasaka-jinja Shrine, which is designated as an important cultural property of Kyoto. (JNTO, 2012)

Key Events

Many events are held in Japan, the website will explain three popular and different events. The first event is the Summer Sonic, which started in 2000 and is one of best rock festivals in Japan. This event is an urban-type festival held at both Makuhari (Chiba) and Maishima (Osaka) at the same time over two days. The main feature is that all performers are shuttled between two venues. (JNTO, 2012).

Summer Sonnic

Another event is the Asia Focus/Fukuoka International Film Festival started in 1991, the purpose of this event is to deepen the understanding of Asia, to promote cultural and international exchange and discover new talent in the film industry. (JNTO, 2012).

The Fuji Rock Festival

Also, The Fuji Rock Festival is the largest rock music festival in Japan, nearly 100,000 people meet every year. The venue has been set at the Naeba Ski Resort since 1999, the schedule has been reviewed to a total of 3 days, more stages have been added since then (JNTO, 2012).

Case Study

This study investigates resident’s perceptions on impacts of the 2002 World Cup that was held in Japan and Korea. This Sport Mega Event created a high tourism rate as the event became a huge attraction, after the countries were selected to host the 2002 World Cup in 1996, an investment in infrastructure was made. Japan presented the first bid, which was supported by FIFA president. (Kim & Petrick, 2005). The 2002 World Cup Finals was supposed to be the event that transformed Japan, and to a lesser extent South Korea, into a leading football loving nation. Since co-hosting 2002 both nations did go on to qualify for further finals in Germany and South Africa although Japan’s highest FIFA ranking was 23rd and South Korea 35th. (Beard, 2016) The 2002 World Cup is marked a landmark for the World Cup, it was not only held in Asia for the first time, but it was the first time that it had been co-hosted and was hugely successful tournament (Jatk, 2012). In terms of the legacy that was left Japan and South Korea, it has done wonders for the sport in both countries, as it goes from strength to strength through introducing youngsters to the game and the national teams improving and providing a threat for several nations on the world stage (Jatk, 2012).

2002 FIFA World Cup

Evaluation

Japan has many strengths, it is a beautiful and has many interesting tourist attractions and events which increases the population of the country to 7th and currently has 15 million visitors a year. The country has a huge range of types of transport to and within the country such as, the high-speed railway, air travel, ferries, buses, the subway, and taxis. (JNTO, 2012). Also, has many cultural and natural characteristics in about the country. The cultural characteristics are, The Yūshū-kan Museum which attracts many visitors. (JNTO, 2012). The Shichi-Go-San, which is the Children’s Shine-Visiting Day, a celebration for healthy children. (JNTO, 2012). The natural resources are Mount Fiji, it was granted World. Also, Japan holds many events which attract all types of visitors such as, the Summer Sonnic, being one of the best rock festivals in Japan (JNTO, 2012). The Asia Focus/Fukuoka International Film Festival, this event has many purposes. (JNTO, 2012). Although japan does have some weaknesses such as, a reputation on natural disasters which then sends tourists away. (Masakazu, 2011). Japan isn’t as popular as its close neighbors. (Masakazu, 2011) A large opportunity for the country is that South East Asian countries are growing as tourist destinations and then becoming more popular. (Lew, et al., 2008). Finally, a huge threat is the natural disasters such as the tsunami in 2011, this then stops tourists visiting the country. (Masakazu, 2011).

Japan Scenery

Key Recommendations

They key recommendations to host a large cultural festival in Japan, it to ensure all popular modes of transport is available for all domestic and international visitors such as, The Shinkansen Railway, The Subway, Buses, Taxis and International Airfare. Another recommendation is to confirm that the natural and cultural resources are available to visit as they are another attraction to the Country. The natural resources are the Engetsuto Island, Mt Fuji Day Trips, Kuji Highland’s features of the National Park. The cultural resources are the Yūshū-kan, Shichi-Go-San, Children’s Shrine-Visiting Day, and a Traditional New Year’s Eve, as most visitors may travel quite far and will want to make the most out of the trip.

Conclusion

In conclusion, the website should identify many aspects of why Japan should hold a large cultural festival. The aspects are the cultural and natural resources within Japan which attracts domestic and international arrivals such as, the Engetsuto Island, Mt Fuji Day Trips, Kuji Highland’s features of the National Park (Lonely Planet, 2016). Also, the Yūshū-kan, Shichi-Go-San, Children’s Shrine-Visiting Day, and a Traditional New Year’s Eve. (JNTO, 2012). There are many modes of transport to and within Japan, which can also go to and from where the festival would be held at. The modes of transport are popular modes of transport is available for all domestic and international visitors. Such as, The Shinkansen Railway, The Subway, Buses, Taxis, and International Airfare (JNTO, 2012)

Reference List

Beard, B., 2016. SportsLens: Available from http://sportslens.com/the-2002-world-cup-in-korea-japan-build-up-tournament-legacy/168088/ [Accessed 19 December 2016].

Coaldrake, William H., 1986. Japanese Castles (Japanese Arts Library, Vol 14). s.l.:Motoo Hinago.

FAO , 2012. FAO. Available from http://www.fao.org/docrep/w7714e/w7714e06.htm[Accessed 19 December 2016].

FareHawker (2016) Japan Airports. Available from http://www.farehawker.com/old/destination.php [accessed 18 December 2016]

Hannam, H., Sheller, M. and Urry, J (2006) Editorial: Mobilities, Immobilities and Moorings, Mobilities, Serial, Periodical, English: Routledge.

Japan Guide (2015) Transportation. Avilable from http://www.japan-guide.com/e/e627.html [accessed 15 Novermber 2016]

Japan Visitor (2016) Japan Subway Systems. Available from http://www.japanvisitor.com/japan-travel/japan-transport/japan-subway [accessed 17 December 2016]

Jatk, R. (2012). The Football Magazine. Available from https://11onapitch.wordpress.com/2012/07/03/south-korea-and-japan-world-cup-legacy-10-years-on/ [Accessed 19 December 2016].

JNTO (2012) Japan: The Official Guide. Available from https://www.jnto.go.jp/eng/spot/natuscen/index.html [accessed 14 December 2016]

Kim, S & Petrick, J. (2005). Residents’ perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as a host city. p. 2. Available from http://www.sciencedirect.com.proxy.library.lincoln.ac.uk/science/article/pii/S0261517703001985 [Accessed 14 Novermber 2016]

Lew, A., Hall, M. C. & Timothy, D., (2008). World geography of travel and tourism. Oxford: Butterworth-Heinemann.

Lonley Planet, 2016. lonelyplanet.com. Available from https://www.lonelyplanet.com/japan/tokyo/attractions/yushu-kan/a/poi-sig/1235912/1323659 [accessed 17 December 2016]

Mahdavi, Shareef, (2008) SM2 Strategic: Available at: http://sm2strategic.com/what-is-the-experience-economy/ [Accessed 14 December 2016].

Masakazu, T. (2011). Japan Echo. Available from http://www.japanecho.net/policy/0068/ [Accessed 19 December 2016].

Railway Technology (2016) Shinkansen, Japan. Available from http://www.railway-technology.com/projects/shinkansen/ [Accessed 18 December 2016].

The World Tourism Organization UNWTO (2016). Available from http://asiapacific.unwto.org/news/2016-10-14/jata-tourism-expo-japan-2016-japan-gastronomy-tourism-symposium [accessed 17 December 2016].

Created By
Elizabeth Rose
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