Interaction Design Foundation sian king

We are a movement to create accessible and affordable design education

Key Info:

  • Established in Denmark in 2002
  • Create low-cost, high-quality education to change the way people learn design and UX
  • Providing top-notch curricular materials, aiming to strike the perfect balance between academic rigor and practical relevance
  • Collaborate with top universities, companies and authors

Who invented the term user experience?

Don Norman - Chairman of the IDF Executive Board
"IDF is a goldmine of information on interaction design" - Don Norman

So how does it work?

overview of courses

  • weekly lessons
  • no time limit on completing courses
  • sign up to as many as you like
  • mix of content; videos, visuals and articles
  • answer questions at the end of each section; multiple choice and open ended questions (marked by instructors)
  • receive a certificate at the end when you complete the course

Structure of Courses - Part 1: Technology and existing designs in all their forms

  • IDF courses mix the latest best practices and research when it comes to technology and design.
  • Learning from successes and failures in the history of design and technology. We thus place great importance in learning from old designs that are still relevant and highly inspiring today.
  • Understanding the present and the past designs of technology is the foundation for designing innovative products for the future.


Part 2: Human psychology and sociology

  • IDF courses take a human-centered approach
  • Putting the human/user/customer center stage is the foundation for designing highly usable and attractive products.
  • As human psychology and sociology comprise fundamental principles (after all, people have not changed much over the centuries), the in-depth knowledge we provide about them will not get outdated easily.

Part 3: The interaction between the two points above

  • The relation between technology and human psychology/sociology.
  • Although our approach is human-centered, great design always consists of a link between a human (psychology) – or groups of humans (sociology) – on one hand, and a piece of technology (e.g., a website, an app, a physical object, etc.) on the other. This is why it’s called “interaction design”— we design interactions between humans and technological objects.
“butterfly ballot”, which was used in 2000 in Palm Beach County, Florida, for the U.S. presidential election. George Bush needed to win in Florida to become president, and he got some unexpected help from the button design of the electronic voting system.
How do you turn this off?
In 2015, precisely 13,574 cars of the American brand Lincoln were recalled because the Start/Stop button of the car had to be moved. Why?
New improved design

A mix between Research-based Versus Example-based Learning

Using just one is bad! Example based learning only = Just-Fucking-Do-It (JFDI) development process

How can IDF help

  • learn more about UX; techniques, best practices, software to use etc
  • new skills and knowledge of design
  • create even better products
  • help drive UX to be a more important part of the business, in turn helping to improve other products in Worldpay

£96 for a year but with the refer a friend feature you get 3 months free = £72

£6 a month per designer :) #bargain (it was already cheap at £8 but now it deserves a hashtag)

Next steps:

  • Dedicate a few hours / a morning per week to IDF courses
  • Funding available for this


Created with images by baldiri - "wireframe working" • Pricenfees - "Apple Watch - Credit to" • Kevin Briody - "Lots of people in a stand" • cuncon - "ipad girl tablet" • obpia30 - "clock time stand by" • Wokandapix - "thanks word letters" Screenshots from IDF website (

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