MHA 6500 Capstone An Elective course in Healthcare philanthropy

The intent of this presentation is to propose an elective course for the Master of Health Administration program within the Dumke College of Health Professions at Weber State University. The course will discuss the concepts of philanthropic giving and specifically philanthropy within a healthcare system.

The core reading will come from the Association for Healthcare Philanthropy (AHP) endorsed material. Guest speakers from both here in Utah and throughout the nation will provide valuable real world insight. This course could serve as the first in a series of courses to provide a professional certificate in Healthcare Philanthropy. With thousands of working professionals throughout the U.S. this could create a magnet emphasis here at Weber State University.

Currently there are 9,724 registered hospitals in the U.S. Of these, 4,862 are community hospitals and 2,845 are nonprofit hospitals. 79.26% of hospitals in the U.S. are capable of receiving philanthropic support.

This represents over 7,700 opportunities for healthcare administrators to seek out ways to be more proficient in fundraising.

The top 10 philanthropic gifts in healthcare for 2015 totaled $566.3 million including a $75 million gift to San Francisco General Hospital from Mark Zuckerberg, co-founder and CEO of Facebook and his wife Priscilla Chan, MD who completed her training at the hospital.

According to Forbes, 8 of the top 100 charities in 2015 were associated with healthcare. These charities represent over $3 billion in giving for 2015.

Total private support to these organizations included $1.181 billion to St. Jude's Hospital (#6), $271 million to Mayo Clinic (#46), and $242 million to Shriners Hospital (#53).

The Association for Healthcare Philanthropy was instrumental in providing information on healthcare fundraising. 2015 was the highest in ten years for healthcare fundraising in the U.S. with over $9,651,000,000.

Additionally in 2015, the return on investment for philanthropic dollars was the highest in ten years at $4.29 for every dollar spent fundraising.

Surveys were sent to three separate groups; students currently enrolled in the eMHA/MHA program, graduates of the MHA program, and professionals in the field of healthcare philanthropy.

69.77% of students would be very or somewhat interested in an elective course in healthcare philanthropy.

81.25% of students would have been interested in receiving a professional certificate in addition to their MHA in an area of emphasis (ex. Healthcare Technology, Long-Term Care, Healthcare Philanthropy, etc.)

76.92% of professionals were either “very interested” or “somewhat interested” in enrolling in the Weber State University eMHA program based on an emphasis in healthcare philanthropy.

David Flood - President of Intermountain Foundation / System Chief Development Officer at Intermountain Healthcare

In 2016 his team brought in approximately $61 million, netting $52 million. This number accounted for 20% of the organization bottom line. This completely changed how Intermountain looked at fundraising. Dr. Marc Harrison, CEO of Intermountain Healthcare now views philanthropy as an imperative part of the organization.

“Everybody is looking to pay you less; third party payers, private payer, there is nothing more lucrative than philanthropy. Philanthropy should be a part of every healthcare organization.”

William Mountcastle - President & Principle Consultant at Health Philanthropy Services Group

Association of American Medical Colleges recently surveyed deans across the country to determine what aspect of healthcare they need to better understand. 75% expressed a need to understand fundraising.

"There are thousands of nonprofit hospitals throughout the U.S., the overwhelming majority struggle when it comes to philanthropy. What philanthropy does for a healthcare organization is transform limitations into opportunities."

Jessica Ford - Executive Director at The Foundation of St. Mary’s Healthcare - Ascension Health

In a recent Capital Campaign, the President/CEO was a major force St. Mary's Hospital's fundraising efforts. With his support, and the gifts and actions of the administrative executive team, St. Mary's raised $7.1M, which was $1.4M more than our highest goal at the start.

“Healthcare philanthropy should be a mandatory course. It can have a huge, direct impact on the amount of money raised for any organization. Administrators voices are very influential to potential donors. Their understanding of philanthropy and their choice to ‘practice’ philanthropy, is a powerful example for anyone related to the organization.”

Based on the above data, surveys, and interviews, I propose that the Dumke College of Health Professions Masters of Health Administration program offer an elective course in Healthcare Philanthropy.

The course, offered in the summer alongside the current MHA electives, would be an introductory course to healthcare philanthropy. It would provide students with a sound understanding of the industry, how to coordinate efforts between the foundation and the hospital system, and how to draft a proposal to a prospective donor.

Created By
Chris Barragan

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