For years, Peta has turned our society against the agriculture industry by using media bias. They will go to any extreme to get their point across. Most times not citing credible or trustworthy sources. Peta is an animal rights organization with a following of about 6.5 million people. Their main concerns are in the food industry, clothing trade industry, laboratories and the entertainment industry.
Bias is one of the biggest issues in the media today. It is very rare to see an editorial or article that shows both sides of an issue or subject with credible evidence to back it up. Hot articles today like to use circular reasoning, hasty generalizations, false analogies or "either or" fallacies, to help prove their points without actually citing evidence.
I come from an agricultural based family, we have raised and shown livestock since I could walk. Being that I am from a family involved in agriculture, I see this on a daily basis and it is hard to read articles and ads from Peta because they are often are offensive or not based off a credible source.
I'm sure at some point we've all read something that shocks us and that really hits us hard. Well Peta is known for hitting the soft spot and appealing to our emotions. They often use disabilities, diseases, and obesity to appeal to the public. In 2009 Peta put up a billboard saying "save the whales lose the blubber: go vegetarian" with a heavier set woman in a bikini. This billboard caused major controversy and Peta's President and founder Ingrid Newkirk wrote a response to the controversy saying "majority of fat people need to have some discipline and remember that being fat means being a bad role model to our children, many of whom are now so fat themselves that “teeter-totter” has come to describe their wobbly gait." While obesity is common issue in our society, we need to be promoting solutions that don't intend to hurt or offend others feelings. Their saying that if you want to be skinny and lose wait to go vegetarian. Using an innuendo, while also using a stereotype to infer that all vegetarians are skinny.
Peta has also used disabilities, disease and disorders as a big proponent to promoting animal rights. In 2014 Peta published an ad talking about the link between autism and dairy products. The ad said " Has your child got autism? Learn about the link between autism and dairy products at Peta.org" The issue here is not autism, they want to appeal to your emotions so that they can persuade you to learn about the benefits of going vegan. According to several articles including the autism NDI that show that there is in no link between milk and autism.
Peta also likes to use events in history that had a lasting impression to get their point across. In 2004 people Peta launched a holocaust on your plate traveling display. One of the displays published was a billboard saying "to animals. All people are nazis". A jewish staffer from Peta said he "hoped it would encourage people to consider that the same mindset that allows the routine and systematic murder of animals which would also allows the routine and systematic murder of human beings". As we all know the holocaust was a devastating event in history and a very sensitive subject still to this day. The ad went viral worldwide, was banned and taken down after contervesy.
"Got autism? Learn About the Link Between Dairy products and the Disorder." PETA. N.p.,N.d. Web. 05. Apr. 2017.
Goldstein, Katherine. "PETA's New "Save the Whales" Billboard Takes Aim At Fat Women." The Huffington Post. Thehuffingtonpost.com, 26 Aug. 2009. Web. 05 Apr. 2017.
Pages, The Society. "PETA's "Holocaust on Your Plate" Campaign- Sociological Images." Sociological Images PETAs Holocaust on Your Plate Campaign Comments. N.p., 5 May 2008. Web. 05. Apr. 2017