1. GERMANY GO BIG
GERMANY GO BIG!
• Stimulate migration of installed base and grow next gen users in Photo & STE
• Ground Breaking integrated marketing campaigns, with targeted Promo’s to stimulate demand and conversion.
• Localised and personalized customer journeys and messaging
• Community programs for Peer2Peer referrals
• Changes to GTM for EDU and via Affinity
• New propositions matched to customer insight
• Process change to minimize billing failure
• Localised in-life customer communications to stimulate Deployment & Active Use through CSAM, Engagement Marketing and superb use of “Adobe.Live”
• Beginners journeys on A.com and across all touch points for Photo including use of Social
• STOCK in every conversation/journey i.e optimise A.com, Reseller and ABD
• Upsell Single App to All Apps & Promo to regular
• VIPe for larger DC and CCT customers
• Continue to migrate the base (specific focus on Germany)
• New opportunities still large in Tier 2 markets – launch CCT on A.com
• Seat expansion for SMB customers
EMEA Consumer and business
The Best is yet to come...!