Being Resilient PD/H/PE ASSIGNMENT (creating) Chris edwards

Your mental health is of utmost priority, as your brain controls everything in your body.

- Bend, but do not break - (Slogan)

Marketing Strategy

This campaign will be targeted toward teens who suffer from stressful situations (all of them). It is a guide on how to build mental resiliency and overcome difficult hurdles that appear every now and then. The posters and messages will be placed on bus stops and displayed on our main website, along with links to other useful websites to help.

Key Messages

1. Learning to forgive

2. Build your optimism

3. Stay calm and collected

(For elaboration on these see Coping Strategies)

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