Our listings sold for 8% higher than the rest of the market in an average of 7 days. Only 3 of our 87 listings had home inspection or appraisal contingencies.

In Vienna, sellers chose The Casey Samson Team 6-1 over the average top 20 agents.

As the list price gets higher, the buyer pool gets smaller.

BEFORE

Most homes Have a Traditional Look and Style

Sharp, rich pictures pick up every detail of a home we want to highlight

These sights are developed by the same LA team that does $20M-$50M homes

• Dynamic picture carasouls for each floor
• Dramatic exterior shots
• Hot sheet of all the homes upgrades
• Things we like most about the home
• School info
• Distances and maps to employment centers and transportation
• Community pages because 50% of the buyers come form outside the area

• Hundreds of Realtors and buyers with stored searches get our custom emails with links to website
• Top agents favoring the website get personal calls
• Top agents not on the list but we know carry similar clients, get calls

• Renters get cards announcing new listings
• Executive housing is a great target
• Renters want to buy, in the same school district

Neighbors have family, friends and business associates looking

• Neighbors get nice brochures about the home
• Many neighbors are looking to move up or down but do not want to leave the neighborhood

MLS Hit Counter is the best source of intelligence

• Client Views tell us the size of the buyer pool.
• Client Favorites tell us how many buyers are interested
• 6+ favorites and we are at the right price
• Less than 3 favorites indicate we need a larger buyer pool

Charts guide us in our decisions

Google Analytics Provides visibility about buyer traffic and behavior

• How many people come to the page
• How long do they stay
• How many pages do they look at
• What cities are buyers are coming from
• What countries are our buyers coming from
• How old are our buyers
• Are they female or male

Buyers scheduled showings prior to launch are a great indicator for our predictive analysis.

• Buyers will begin requesting Showings
• We will make sure seller knows how to handle them
• We monitor showing request
• We Monitor showing responses
• We report buyer responses to the sellers
• We follow up with any agents that have negative responses with positive benefits of the home

Sellers should NEVER be home during showings and inspections

• All lights should be turned on from 9am-9pm
• Agents showing the home are contracted by our agent
• Agents address contract questions
• Agents get as much information on the buyers as possible
• Agents provide feedback to the sellers

Working with sign calls and social media requests

• Our showing agents are available to show
• CST agents may write contracts are act as agents for the seller
• Zillow and Realtor.com are not reliable sources for buyers

92% of our listings sold in the first 7 days.

We are experienced contract negotiators

• We notify every agent when a contract is received
• We have standard language
• We require highest and best offers, w no escalation
• We look for no contingencies
• We compare all important elements of the contract
• We attempt to secure back up contracts to ensure seller leverage
• We will recommend highest and best offer and back up contracts
• Once we have determined best contract, we need to work fast to lock them down.

Highest and Best Offers Make Sellers Max Profit

• We have had buyers bid $150k-$175k over list price and they were the only bidders
• If we allowed escalation clauses, sellers would have lost $150k-$175k