So Where Do You Begin?
What do you want to accomplish with your instagram page? The answer to this question usually fits into one of these 4 categories...
- Brand Awareness: highlight what the brand is about, what is the culture of your brand, how your product represents your core values
- Customer Showcase: Do you want to showcase your customers? Perhaps you run an ecommerce business and you’ll be using Instagram as a place to showcase deals and customer success stories, or showcase your products.
- Will your Instagram be a part of your lead generation strategy? If so you’ll need to consider that users typically interact with Instagram on a mobile phone. Keep it short sweet pretty and to the point.
- Do you want to gain followers and then decide what strategy to go after?
Don't forget you can break these goals down into attainable goals for members of your team...
- Get (blank) number of followers in 1 week
- Post (this many) calls to action in one month
- Post 1 video post per week