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Why Is Instagram Important to Your Business?

  1. Instagram is unique in the fact that the most successful businesses on instagram are not networking to push product, they are showing the more human side of the brand.
  2. In 2015 businesses that promoted their brand via Instagram saw a 93% increase month over month.
  3. 59% of all top brands utilize Instagram to define their brand.
  4. Out of Instagram’s 500 million+ users, 30% of them are U.S. teens (Gen Z/Lead Generation) they consider Instagram to be the most important social network, (in comparison just 23% consider Facebook to be as important).
  5. Humanizing your brand through Instagram is the last stage in the buyer’s journey, and it allows the customer to celebrate your product and brand. After you’ve attracted leads, gained customers, and increased your audience, giving your customers a place to celebrate your brand is invaluable.

Why Instagram though?

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So Where Do You Begin?

What do you want to accomplish with your instagram page? The answer to this question usually fits into one of these 4 categories...

  1. Brand Awareness: highlight what the brand is about, what is the culture of your brand, how your product represents your core values
  2. Customer Showcase: Do you want to showcase your customers? Perhaps you run an ecommerce business and you’ll be using Instagram as a place to showcase deals and customer success stories, or showcase your products.
  3. Will your Instagram be a part of your lead generation strategy? If so you’ll need to consider that users typically interact with Instagram on a mobile phone. Keep it short sweet pretty and to the point.
  4. Do you want to gain followers and then decide what strategy to go after?

Don't forget you can break these goals down into attainable goals for members of your team...

  • Get (blank) number of followers in 1 week
  • Post (this many) calls to action in one month
  • Post 1 video post per week
Brand is King

On Instagram your Brand is ALWAYS the Focus so what makes your brand special!?!

  • Identify key differentiators between yourself and other brands- it's essential to know what sets you apart in order to properly market oneself.
  • How can you highlight what makes you different from competitors and what makes you better on instagram- be creative
  • Here are some additional tips
  • Designate a single content creator
  • Include the company or brand logo
  • Use only designated fonts
  • Designate a single or duo of colors that appears in each post
  • Follow all post guidelines designated by your brand or the campaign
  • Review your Grid regularly


Types of Posts Every Brand Should Try

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