Put your products first

Showcase your products

Your products are displayed in an online catalog that you can organize by category, so they’re easy for customers to browse and always look their best.

Sell one product or millions

Shopify fits your business, whether you’re a mom-and-pop shop, a weekend crafter, or a big brand name. There’s no limit to the number or type of products you can sell in your online store.

A seamless checkout experience

Accept payments instantly

From Bitcoin to PayPal to iDEAL, we integrate with over 70 external payment gateways from around the world.

Your data is safe and secure

All pages, content, credit card, and transaction information is protected by the same level of security used by banks. Shopify is certified Level 1 PCI compliant.

Offer free shipping

Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.

Multiple languages

Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.

Automatic taxes

Based on your location, Shopify will automatically handle major country and state tax rates.

Automatic carrier shipping rates

Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.

Full blogging platform

Publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog.

Search engine optimized

Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.

Accept orders in seconds

Get notified by email or mobile when a new sale comes in. Fulfill one or multiple orders with just one click, making your order management a breeze.

Shipping made easy

Easily integrate shipping with every major carrier and provide your customers with tracking info for their orders.

Product reviews

Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.

Email marketing

Notify your customers of upcoming sales or new products with the MailChimp email marketing app.

Sell on Facebook

Your Facebook fans can browse your products and make a purchase without leaving Facebook.

Gift cards

Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Social media integration

All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.

Daily backups

All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.

Instant upgrades

All Shopify updates are automatic, so you'll receive the latest features immediately, without any hassle.

Level-1 PCI compliant

Shopify is level-1 PCI compliant, so you don't need to worry about the security of your customers' credit card data.

Google Analytics

Google Analytics works with your online store, so you can track sales, visits, and referrals.

Mobile dashboard

Quickly see items that need your attention, and track trends in your business.

Manage inventory

Add products, take a product photo, change a price, or manage inventory – all from your phone.

Email or call customers

Look up customer profiles and instantly reach out through email or phone.

Payments

While PayPal is also reliable, their pricing structures are often confusing as there are a lot of “depends on…”, so it’s challenging to work out exactly how much they’re going to charge you per transaction.

When it comes to fees per sales transaction, the best deal is to use Shopify Payments. Not only will Shopify waive all transaction fees, the credit card processing fees are lower than PayPal (and most other payment processors).

It doesn’t cost you anything more to use Shopify Payments, as you’ll need a payment processor to handle payments anyway.