Pro Auto Sales & Service A social marketing overview

Pro Auto Sales & Service

This presentation will outline the approach we will take to managing your social media pages, including the main objectives associated with each platform as well as the tone we will use when speaking as your brand.

Maintenance Tips

These post are the core of your content strategy. We want to share useful vehicle maintenance information that informs your audience and places your shop as a trustworthy group of experts.

Vehicle Listings

Here we'll highlight the vehicles you have listed online. It would help to get an updated list of vehicles you want to focus most heavily on selling each month. If there's no priority, we'll just pull these assorted listings from your website.

Branded Promotions

We don't want your social pages to look like an annoying billboard, but it is important to mix in some branded sales messaging on occasion. These posts will feature your logo and any branding elements you'd like us to include. The message will encourage customers to call to schedule service and to look to your business as the destination for used cars. If you work with any co-op organizations that reimburse you for promoting their products, I can send you these graphics at the end of each month.

Tone

Our aim is to position Pro Auto Sales & Service as a trustworthy place for people to bring their cars for service or to buy their next vehicle. But being informative alone won't totally accomplish that goal; since auto repair is a grudge purchase for many drivers, and because people may be wary of placing complete trust in a used car dealer, we need to highlight your shop's strong family ties that allow you to instill total customer satisfaction.

User-Generated Content

User-generated content is content (e.g., photos, videos, reviews) created by customers who use your products or services. Sharing UGC via your social networks has become a marketing game changer because it builds trust and enriches the user’s experience. Knowing that advertisements are designed to show a business’s good side, prospects tend to view UGC as more credible and unfiltered — perfect for showing what the food and atmosphere is really like and priming them for a consistent in-person experience. We will be retweeting updates in the automotive industry and positive mentions about the shop by users on Twitter.

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