Restaurant Brands International Inc. is committed to growing the TIM HORTONS®, BURGER KING®, and POPEYES® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. The brands benefit from the global scale and shared best practices that come through common ownership under Restaurant Brands International Inc.
Responsible Sourcing: Beef sustainability and coffee partnerships, animal welfare, and deforestation.
Communities: Tim Horton's Children's Foundation, Burger King Scholars Program.
The Environment: Updating to increase focus on water conservation.
Best People: Focus on being bold (aggressive goals), accountability, empowering, meritocratic, and fun.
Food Values: Trust of quality and taste. Use advertising to promote balanced dietary choices for children.