Instagram took a need and turned it into a super successful business. Instagram has recently been offering paid advertising opportunities through selected developer partners such as Ampush, Brand Networks, 4C, Kenshoo, Nanigans, Salesforce Marketing Cloud, SocialCode and Unified. For now it is not yet available to everyone, but in 2016 Instagram ads will be available to all advertisers. I suggest your start preparing now.
Get those creative juices flowing and start thinking of ways how you can promote whatever you are selling through Instagram. You can either create a carousal ad that allows you to produce multi-page ads or create 30 second video ads.
Let consumers be the marketers of your brand
If your buddy tells you how awesome this new product is he bought, then you will 95% of the time believe him. You might want to try it yourself, because your friend tried it. Marketers should use that exact phenomenon to their advantage.
Brands should use and share their customers’ experiences as content. Let your target audience market your brand for you and use platforms such as Youtube, Pinterest, Instagram, Meerkat and Periscope as your marketing channels.
The goodness of Content Remarketing
Many marketers would agree that content marketing works. We have all been writing blogs, e books, white papers and other content. The trick is how do you recapture viewers that went on your site, read your content, but did not fill in a form to become a lead? This is where content re marketing steps in.
Major Components for Hospitality Industry