But it doesn't need to be, its you that is making it difficult!
We are consumer led, service driven and brand aware, more so now than ever before, if someone or something displeases you, you tell everyone, if you get a great, not just a good, but a great service or experience, you tell people about it. With the constant immersive use of social media, internet aware users and being constantly switched on and plugged in, we share everything, we see everything and, more importantly, we ignore a lot!
We tweet, we re-tweet, we share, we take photographs, we video, we blog, we vlog, we comment, we re-comment, we quote, we pretty much spread the word to everyone that will listen, read or watch. And we love it!. But we do have a very throw away attitude to digital, in this arena we swipe left or right and quickly move on. Our actions are mood dependant too. What we like today we will dislike or ignore tomorrow.
It's fast, dismissive and gone forever. So we need to make a difference, make it stand out and make it stick in the minds of the consumer.
So why would Employer Engagement be any different? Think about attraction in the same way you think about retail, you heighten brand awareness through campaigns, advertising, events and media all channels. You maximise interest with benefits, offers and deals. you make an offer they can't refuse and hope that this experience and product will drive them back again and again.
Although candidates don't generally come back again and again (if you employ them or keep them engaged and informed, then they shouldn't need to) you should make them feel that they can, just because they are not right at this specific moment in time for a specific role, there may be other opportunities that they might want to pursue.
Remember - they will tell everyone about a great experience, even if they didn't get an offer. They are the voice and ears of YOUR brand.
It's just tea and biscuits